An event that demonstrates what Personal Experience looks like – no, what it feels like – when the whole person is considered.
In order to bond personally with prospects and customers, you must deliver a personal experience that’s relatable, relevant and respectful. That means taking a recipient-first approach and appealing to their #5to9 passions while being aware of how you fit into their 9-to-5 demands.
Join a mix of B2B industry leaders, inspirational speakers, marketing mavens, yoga enthusiasts, sales gurus, fitness phenoms, culinary pros, customer success experts – as they share ideas and best practices about how to turn one-to-many touches in the buyer’s journey, into truly one-to-one moments.
In other words, how to deliver Personal Experience (PX).
“Omni-channel experience” Remember that buzzword?
About five years ago that was all anyone ever talked about in Demand Generation. While this approach sought out to deliver a seamless experience for marketers, gaps in technology and methodology hindered our ability to deliver on that vision.
So now that new technologies exist- (we’re looking at you, intent data and marketing automation-) Demand Generation and Marketing Operations are a match made in heaven. How do you harness the power of these technologies and teams to deliver a respectful, relevant, and personal experience to your audiences across all of your channels?
Join us for a tantalizing tactical talk with some of the industry’s most thought-provoking and thoughtful contributors to the space.
ELLE WOULFE – VP OF GROWTH MARKETING @ INVISION
WILL PRINGLE – VP OF GLOBAL DEMAND GENERATION @ BRANDWATCH
SARA MCNAMARA – SENIOR MARKETING OPS MANAGER @ CLOUDERA
KIMBERLY GALITZ – MARKETING AUTOMATION & ATTRIBUTION @ BANDWIDTH
MATT HEINZ / MC – PRESIDENT @ HEINZ MARKETING