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The Reign Continues: Content is King and Engagement is Queen

Content has always been a big priority for marketing leaders. But how do you enable your marketing and sales teams in a modern way to succeed with content in a world where B2B selling is becoming harder than ever?

In this interview with Matt Heinz, President of Heinz Marketing, and Latane Conant, CMO of 6Sense, we discuss the state of B2B content today from the perspective of the marketer, the acceleration into digital selling, what it takes to create a new generation of content effectiveness and engagement, and how that impacts the relationship between sales and marketing.

Part of the Fall Evolve Virtual Event by mediafly


Host: Isabelle Papoulias, Chief Marketing Officer, Mediafly
Matt Heinz, President, Heinz Marketing
Latane Conant, Chief Marketing Officer at 6sense and Author of
“No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing”