18 - 20



Navigating the New State of Social Selling – Virtual LinkedIn Training – August 18-20th

C-19 created an environment where sales and marketing needs to engage on LinkedIn to drive pipelines. Because 86% of social profiles, content and messaging are off target and irrelevant, Stop the Sales Drop, is bringing together 30+ guest experts to help companies make strategic social shifts that lead to stronger customer acquisition and account expansion when companies are ready to start investing again.

Join Matt Heinz in a “Changing the Social Content Game” panel discussion with Pam Didner (Founder of Relentless Pursuit & Former Intel Marketing Leader), Zontee Hou (Head of Strategy for Jay Baer’s Convince and Convert, Melissa McCready (President at Growth Ops), and Eric Gruber (CEO of Personal ABM).

Walk away knowing how to:

  • Go beyond brand awareness and create content that influences selling conversations, sales cycles and revenue
  • Align LinkedIn content with the “Challenger” sales process that focuses on teaching for differentiation, tailoring for relevance, reframing thoughts, and making an emotional connection
  • Create content that enables stronger LinkedIn prospecting and nurturing

This panel is part of the Stop the Sales Drop Virtual LinkedIn Training: Navigating the New State of Social Selling. You can register and attend this panel for free or take advantage of an early bird discount on the complete 3-day training consisting of 30+ guest experts. Check out the entire training here.