HOW TO DEVELOP A CONTENT MARKETING STRATEGY THAT DRIVES RESULTS
September 1, 10 a.m. PT / 1 p.m. ET
High-quality, results-driven marketing content is the primary means by which today’s most successful organizations build brand awareness and develop qualified leads for their sales teams. But in many organizations, marketing and sales teams aren’t in clear alignment on how they’ll manage the conversion funnel, or even on what their unified goals are.
Join Matt Heinz, a marketing innovator and one of the world’s Top 50 Keynote Speakers, in conversation with CEO and author Amy Balliett about how marketers and sales departments can develop a content strategy that drives steady growth for their organizations.
Walk away knowing how to:
- Develop more content in less time without sacrificing quality.
- Build a predictable pipeline from marketing to sales, even in the face of economic and social uncertainty.
- Involve customers, influencers, and employees alike in the amplification of your content.
- Drive collaboration between your sales and marketing teams to boost lead conversion yield.