“How I Work”: Winfield Salyards, Marketing Coordinator at Heinz Marketing #HowIWork
By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Every week we feature a new B2B sales, marketing or business leader here answering what have become our standard “How I Work” questions. You can catch up on everyone we’ve … Continued
https://www.heinzmarketing.com/2019/08/how-i-work-winfield-salyards-marketing-coordinator-at-heinz-marketing-howiwork/“How I Work”: Lauren Dichter, Marketing Coordinator at Heinz Marketing @LaurenDichter #HowIWork
By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what … Continued
https://www.heinzmarketing.com/2018/10/work-lauren-dichter-marketing-coordinator-heinz-marketing-howiwork/Surprise and Delight: Best Practice for Great Customer Experience
By Win Salyards, Marketing Coordinator for Heinz Marketing Generosity is one of our key values at Heinz Marketing. We work to live that throughout our customer experience and engagements. We believe our clients are our partners and should be treated as such, and part of that is celebrating significant life events with them. I was … Continued
https://www.heinzmarketing.com/2020/06/surprise-and-delight-best-practice-for-great-customer-experience/Five Key Takeaways for CCPA Compliance
By Winfield Salyards, Marketing Coordinator at Heinz Marketing This year, California’s CCPA law came into effect, and with that in mind I was asked to put together a document of recommendations for making sure we stay ahead of CCPA, so we stay compliant. To be clear, I am not a lawyer, nor can I give … Continued
https://www.heinzmarketing.com/2020/05/five-key-takeaways-for-ccpa-compliance/5 Tips For Responding to Crisis
By Winfield Salyards, Marketing Coordinator at Heinz Marketing Times of crisis are when real leadership is forged, and leaders are sifted from the rest. How we respond in these times of crisis define who we are as business people as well as our company and team values. As has been rehashed over and over recently, … Continued
https://www.heinzmarketing.com/2020/05/5-tips-for-responding-to-crisis/5 Mental Health Tips for the Quarantine
By Winfield Salyards, Marketing Coordinator at Heinz Marketing We live in strange times. With many of us under quarantine and working from home it is important we make sure to take care of not only our physical health but, our mental health as well. Taking care of our mental wellbeing will help us get through … Continued
https://www.heinzmarketing.com/2020/03/5-mental-health-tips-for-the-quarantine/Marketing Emails: Tips From My First Big Campaign
By Winfield Salyards, Marketing Coordinator at Heinz Marketing I recently had the chance to oversee the execution of my first, very large email campaign for one of our clients. Through the process I learned a huge amount about best practices on email (and landing page) production and the review process and was asked to compile … Continued
https://www.heinzmarketing.com/2020/02/marketing-emails-tips-from-my-first-big-campaign/B2B Businesses and the Business of Being Good Community Members
By Winfield Salyards, Marketing Coordinator at Heinz Marketing In August of 2019, the Business Roundtable published an update to the Purpose of the Corporation. This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders. This moves away from the long-standing view that the prime directive of a corporation was … Continued
https://www.heinzmarketing.com/2020/01/b2b-businesses-and-the-business-of-being-good-community-members/
