Meghan’s App of the Week: Clearly (by Evernote)
By Meghan Bardwell, marketing consultant and voracious reader at Heinz Marketing There are many reasons why I still love reading a physical book: the content format is simple, easy-to-read, and distraction-free. For me, the white page and sharp words are much easier to focus on than reading an article online surrounded by ads and other … Continued
https://www.heinzmarketing.com/2014/03/meghans-app-week-clearly-evernote/A love-hate relationship: 4 ways to build more writing love
By Meghan Bardwell, Marketing Consultant, Heinz Marketing, Inc. I hate writing. It’s tough. It makes me want to smash vases against the wall. Even when I get to the level of ‘good,’ I can always get better. There’s always something to refine. As vehemently as I hate writing, I also love it. It helps me make … Continued
https://www.heinzmarketing.com/2014/11/love-hate-relationship-4-ways-build-writing-love/More than attendees: 4 steps to get more long-term value out of your events
By Meghan Bardwell, marketing consultant for Heinz Marketing We need a new way to look at the success and value of events. Rather than focusing on the typical success measures—registration / attendance rate, number of face-to-face conversations held and opportunities developed during the event—we need to look at the long-term value that comes from the … Continued
https://www.heinzmarketing.com/2014/07/attendees-4-steps-get-long-term-value-events/B2B Marketer or Revenue-Driving Super Hero? 3 Ways to Empower Your Messaging
By Meghan Bardwell, marketing consultant for Heinz Marketing The process of creating a positioning statement, benefit message, or elevator pitch is rather basic, right? We all know the drill: understand your prospects’ pain points, define your product’s or service’s benefits and how they address the pain points, and tie the words up in a neat, … Continued
https://www.heinzmarketing.com/2014/06/b2b-marketer-revenue-driving-super-hero-3-ways-empower-messaging/Content matters, but distribution is key (webinar wrap-up)
By Meghan Bardwell, marketing consultant for Heinz Marketing On Wednesday, we hosted our 2nd webinar in a 3-part series: The Road to Content Creation: Planning, Platforms, and Distribution. With Matt Heinz hosting, Chris Donaldson of HandCrank Films and Tyler Lessard of Vidyard shared some great tips on content marketing distribution and how to incorporate video … Continued
https://www.heinzmarketing.com/2014/04/fasttracks-blog-hold-2/You Had Me at Free: 5 Sales Tactics from a Personal Trainer
By Meghan Bardwell, marketing consultant for Heinz Marketing Have you ever heard yourself saying yes before your brain caught up with your mouth? It’s happened to me a few times—most often when it comes to a delicious beverage or an extra-tantalizing clothing sale. One of my most surprising ‘yes’ moments came a couple months at … Continued
https://www.heinzmarketing.com/2014/03/free-5-sales-tactics-personal-trainer/National Salesperson Day: Who’s your favorite & why?
Today (March 7th) is National Salesperson Day. I’m not entirely sure what that means, except that when I found out about it early this week it got me thinking about some of the best salespeople I’ve worked with, and still work with today. They’re often unsung heroes, working in lower-profile jobs yet remarkable for how … Continued
https://www.heinzmarketing.com/2014/03/national-salesperson-day-whos-favorite/Creativity Blocked? A Few Ways to Find the Spark Again
By Meghan Bardwell, marketing coordinator for Heinz Marketing Creativity. Innovation. The words sometimes send shudders down my spine. They’re goals that I aspire to reach but feel like I just don’t always have the time, mojo, or raw ability to figure out a solution that can undeniably carry the label creative. And sometimes creative carries … Continued
https://www.heinzmarketing.com/2013/12/creativity-blocked-ways-find-spark/
