B2B Reads: Marketing Trends, Speech Delivery Mistakes & Effective Single-tasking

In addition to our Sunday App of the Week Opens a new window feature, we also summarize some of our favorite B2B sales & marketing posts Opens a new window from around the web each week Opens a new window. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

5 Ways B2B Companies Can Use Explainer Videos Opens a new window
As a B2B company, you’re trying to get other businesses to buy and use your product or services. So, what better way to explain why than with video? Thank you for the helpful tips, Sabrina Tessitore Opens a new window.

Five B2B Social Media Trends To Watch In 2022 Opens a new window
While social media has been around for some time, the changes since 2020 have been phenomenal. You might think business-to-business sales are different. That this is no five bucks, fast fashion item. So, should you really be looking at social media marketing? Thank you for the great insights, Nick Leighton Opens a new window.

Yes, You Do Have Time Opens a new window
Everyone has enough time to accomplish all of their priorities. What many people don’t have is priorities. Thank you, Steve Keating, for the great read.

You Can’t Spell Employee Experience Without Change Resiliency Opens a new window
In the world we live in today, change resiliency is no longer an ancillary benefit of employee experience; it’s integral. So, if you can’t avoid change, you must embrace it. Thank you for the great read, Nolan McNulty Opens a new window.

Five Common Speaker Delivery Mistakes Opens a new window
Just as weak speeches can be made stronger with brilliant delivery, the reverse is also true.  Great speeches that exist on the page can be ruined with a weak delivery. Thank you, Nick Morgan Opens a new window, for these helpful tips.

Close More Deals With This Strategy Opens a new window
If you want to close more deals faster, it’s important to make your buyer part of the solution. Here are a few things to keep in mind in order to succeed. Thank you for the great read, Colleen Francis Opens a new window.

How Can Single-tasking Be More Effective Than Multi-tasking? Opens a new window
We’re addicted to constant distraction and repeated interruption. We feel insecure if our phones stop buzzing, for example. But we can’t efficiently do two complex tasks at the same time. Thank you, Dan Rockwell Opens a new window, for this perspective.

The Rise Of The 15-minute Meeting And How To Run One Opens a new window
Some firms are cutting meeting times to as little as 15 minutes, by sending more advance information, reducing the number of participants and using bots to organize communication. This could help reduce burnout and increase engagement. Thank you for the great read, Lucy Handley Opens a new window.

Marketing In 2022: 5 Trends to Watch Opens a new window
2021 was a big year for a lot of us and 2022 is going to be a big year too, but in different ways. From the vantage point at a firm that regularly surveys other chief marketing officers about their thoughts and plans, here are some marketing predictions for this year. Thank you for the great insight, Matthew Lieberman Opens a new window.

Here’s Why Your B2B Performance May Still Suck Opens a new window
Survival bias is a type of selection bias. It’s a logic error that occurs when focusing on things that survive rather than looking at things that didn’t. We see this happening all over B2B marketing and can be a contributing factor to your B2B performance. Thank you for the great read, Scott Gillum Opens a new window.