Heinz Marketing's Online Sales Pipeline Velocity Calculator
Our Sales Pipeline Velocity Calculator helps you identify how fast qualified opportunities are moving through the sales funnel. Our calculator will calculate the pipeline velocity for you using the data points you provide.Check it Out
Identify and use the data behind your results to help you make more impactful business decisions. Learn more from the on demand webinar with Jen Steele from Bizible and our very own Brian Hansford.
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Better Together. The B2B Sales & Marketing Exchange brings together three complementary events — all specifically aligned with the top priorities of B2B revenue teams. Building on the success of the B2B Marketing Exchange in February, this new event brings together three of the industry’s premier programs focused on ABM, revenue marketing, demand generation and … Continued
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CONTENT MARKETING WORLD CONFERENCE AND EXPO AMAZE YOUR AUDIENCE CMWorld 2019 Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – … Continued
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A comprehensive conference experience for chief sales officers and sales leaders Sales leaders are facing extraordinary changes in customer expectations, technology and the talent needed to drive results. At Gartner CSO & Sales Leader Conference, B2B sales leaders focused on sales operations and enablement will learn from the latest research covering sales talent, customer buying … Continued
Modern Marketer’s Field Guide
Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape.
Many of the best sales strategy books out there are far too long. This book is designed to get you ideas fast so you can think about your sales strategy in a fresh way.
Marketing Technology Guides
Marketing Technology Planning Guide
The vast array of marketing technologies can often be overwhelming and confusing. Check out our planning guide to learn the 9 steps for successful revenue operations.
Marketing Performance Management Research
Heinz Marketing surveyed over 250 B2B Sales and Marketing professionals to learn how they drive revenue success. Take a look at the findings in this report.
The 2016 Marketing Technology Landscape Directory
Access the comprehensive directory of over 3,000 companies from Scott Brinker’s 2016 Marketing Technology Landscape. Details include categories, sub-categories, URL’s, social handles and more.
Marketing Automation Best Practices Guide
Get the top strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.
Sales and Marketing Guides
2018 State of Account-Based Marketing
How do successful B2B practitioners use ABM to generate more qualified demand and drive more reliable revenue for their business? Get our research report created in partnership with #FlipMyFunnel.
The Event Marketing Playbook
Maximize the ROI from your events—this playbook contains B2B event marketing best practices complete with specific recommendations, tactics, checklists and more to drive measurable business results from events in 2018 and beyond.
The B2B Marketer’s Roadmap to Marketing and Sales Success
This guide emphasizes the importance of a marketing-sales alignment strategy. Develop a single-strategy blueprint to work towards the same goals and positively impact your bottom-line.
REPORT: How Generational Differences Impact B2B Buying Committees Today
Take a look at the findings from a SnapApp and Heinz Marketing survey with over 500 Sales and Marketing professionals to learn how and where generational differences impact the sales process and buying journey.
The Complete Guide to Intent-Based Marketing
How to use data to gain better insights into the interests of potential buyers. Start effectively nurturing leads in the right place at the right time when they are ready to buy.
How We Work: Women Who Lead
This book features twenty-two amazing women whose vision and hard work have build and led companies. Get a glimpse into the habits that have made them successful.
Secrets to Successful Content Marketing
This guide was designed to help you conceive, create and leverage content for your business, brand or organization.
Sales Enablement Best Practice Guide
This best practice guide is full of strategic and tactical advice to help your organization increase collaboration, efficiency and results from sales & marketing working more tightly together.
Secrets to Successful Inside Sales Management
This best practices guide will walk you through a variety of best practices to both tactically and strategically increase the success your inside sales organization.
Social Selling Best Practices
One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.
Secrets to Successful Cold Calling
Calling new prospects still works, but the way you approach it has to be right. This guide will show you crucial strategies and insights.
Secrets to Productivity, Work/Life Balance & Success
Find specific things you can start doing right away to take back more time and increase your work/life balance.
Guide to Product Launch Programs for the Saas Business
One of the most important moments in a company, big or small, is the moment it launches a product. This guide will give you a step-by-step process to success from start to finish.
Secrets to Successful B2B Sales & Marketing Metrics
This collection of short essays and best practices span across the entire sales & marketing pipeline, offering measurable perspectives on attaining better metrics.
Secrets to Successful B2B Webinars
This best practice guide covers a variety of elements surrounding successful webinar strategy and execution so marketers can fill the sales team’s pipeline.