Heinz Marketing's Online Sales Pipeline Velocity Calculator
Our Sales Pipeline Velocity Calculator helps you identify how fast qualified opportunities are moving through the sales funnel. Our calculator will calculate the pipeline velocity for you using the data points you provide.Check it Out
Identify and use the data behind your results to help you make more impactful business decisions. Learn more from the on demand webinar with Jen Steele from Bizible and our very own Brian Hansford.
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Monday, March 6, 10:00 AM PST/1:00 PM EST For some years now, account-based marketing has held a prominent place in the marketing strategy scene. To compete at a higher level, organizations are refining their ABM programs for more precise targeting. Based on our new research into elements shared by the most consistently successful ABM programs, … Continued
Modern Marketer’s Field Guide
Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape.
Many of the best sales strategy books out there are far too long. This book is designed to get you ideas fast so you can think about your sales strategy in a fresh way.
Marketing Technology Guides
Marketing Technology Planning Guide
The vast array of marketing technologies can often be overwhelming and confusing. Check out our planning guide to learn the 9 steps for successful revenue operations.
Marketing Performance Management Research
Heinz Marketing surveyed over 250 B2B Sales and Marketing professionals to learn how they drive revenue success. Take a look at the findings in this report.
The 2016 Marketing Technology Landscape Directory
Access the comprehensive directory of over 3,000 companies from Scott Brinker’s 2016 Marketing Technology Landscape. Details include categories, sub-categories, URL’s, social handles and more.
Marketing Automation Best Practices Guide
Get the top strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.
Sales and Marketing Guides
REPORT: How Generational Differences Impact B2B Buying Committees Today
Take a look at the findings from a SnapApp and Heinz Marketing survey with over 500 Sales and Marketing professionals to learn how and where generational differences impact the sales process and buying journey.
The Complete Guide to Intent-Based Marketing
How to use data to gain better insights into the interests of potential buyers. Start effectively nurturing leads in the right place at the right time when they are ready to buy.
How We Work: Women Who Lead
This book features twenty-two amazing women whose vision and hard work have build and led companies. Get a glimpse into the habits that have made them successful.
Secrets to Successful Content Marketing
This guide was designed to help you conceive, create and leverage content for your business, brand or organization.
Developing an Account-Based Marketing Program
A workbook for developing a comprehensive ABM
Sales Enablement Best Practice Guide
This best practice guide is full of strategic and tactical advice to help your organization increase collaboration, efficiency and results from sales & marketing working more tightly together.
Secrets to Successful Inside Sales Management
This best practices guide will walk you through a variety of best practices to both tactically and strategically increase the success your inside sales organization.
Social Selling Best Practices
One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.
Secrets to Successful Cold Calling
Calling new prospects still works, but the way you approach it has to be right. This guide will show you crucial strategies and insights.
Secrets to Productivity, Work/Life Balance & Success
Find specific things you can start doing right away to take back more time and increase your work/life balance.
Guide to Product Launch Programs for the Saas Business
One of the most important moments in a company, big or small, is the moment it launches a product. This guide will give you a step-by-step process to success from start to finish.
Secrets to Successful B2B Sales & Marketing Metrics
This collection of short essays and best practices span across the entire sales & marketing pipeline, offering measurable perspectives on attaining better metrics.
Secrets to Successful B2B Webinars
This best practice guide covers a variety of elements surrounding successful webinar strategy and execution so marketers can fill the sales team’s pipeline.