Arm Yourself

No matter if you need a fresh perspective on the industry’s biggest challenges or are looking for specific step-by-step guidance on the best ways to execute your strategy, we invite you peruse our B2B Marketing and Sales resources. Arm yourself with what it takes to drive real business results.

Events

10

October

Sales Development: Essential Building Blocks for Revenue Growth

In this Modern Marketer’s Workshop, you’ll learn strategies and best practices to develop, build, implement, and scale a sales development program, including how to: Conduct a reliable, meaningful audit on your current sales strategy and processes Map your campaigns and content strategies to your buyer’s journey and funnel positions Align and prioritize sales and marketing … Continued

20

September

Content That Packs a Punch!

In-Person Event: Content that Packs a Punch! September 20th from 8am – 3pm PDT in Redmond, WA When it comes to content, more doesn’t always mean better, especially when the gap between your content marketing and ROI widens with every new asset you create. But it’s not always about the size of the campaign – … Continued

19

September

Free SnapApp Webinar – The Millennials are Here! How Generational Differences Impact B2B Buying Committees Today 10am PT

Generational differences in B2B buying play important roles for purchase decisions. Baby Boomers, Gen X, and Millennials are working together and this makes understanding the buying environment increasingly difficult. How can you execute effective marketing campaigns while appealing to each generation? Join us on Tuesday, September 19th as we sit down with President of Heinz … Continued

Workshops

In-Person: 9/20 – Content That Packs a Punch! – Downtown Redmond, WA 8am-3pm

In-Person: 9/20 – Content That Packs a Punch! – Downtown Redmond, WA 8am-3pm

When it comes to content, more doesn’t always mean better, especially when the gap between your content marketing and ROI widens with every new asset you create. But it’s not always about the size of the campaign – more often, it’s about the strength of the message.

Online:  10/10 & 10/11 – Sales Development: Essential Building Blocks for Revenue Growth

Online: 10/10 & 10/11 – Sales Development: Essential Building Blocks for Revenue Growth

In this interactive, online Modern Marketer’s Workshop, you’ll learn strategies and best practices to develop, build, implement, and scale a sales development program.

Online: 9/12 & 9/13 – Marketing Performance Management – Know the Past, Direct the Future

Online: 9/12 & 9/13 – Marketing Performance Management – Know the Past, Direct the Future

Learn how to properly plan, set-up, and implement a Marketing Performance Management practice to optimize your marketing efforts, show results, and map those numbers into your company’s revenue goals.

On-Demand:  ABM From Strategy to Action and Results

On-Demand: ABM From Strategy to Action and Results

Learn strategies and best practices to build and optimize your ABM program’s impact within your organization with our OnDemand workshop. You’ll get all the materials including the 3-part recording, presentation deck, interactive workshop, and templates to help you develop your ABM strategy

On-Demand:  Content That Converts:  Drive ROI and Revenue Through 2017

On-Demand: Content That Converts: Drive ROI and Revenue Through 2017

Download the complete workshop video and workbook to follow along at your convenience. Content, no matter how much of it you have, is meaningless without a strategy to back it up. But strategies can be vague, and in content marketing, hitting your targets relies on precision.

On-Demand:  Sales Development:  The Essential Building Blocks of Revenue Growth

On-Demand: Sales Development: The Essential Building Blocks of Revenue Growth

Building a sales development competency is critical to lasting sales growth, but what does that entail? Positioning your sales team for success requires more than just meetings and pep-talks – it requires strategy and is an entire team effort.

Books

Full Funnel Marketing

Full Funnel Marketing

This book is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach.

Sales for Startups

Sales for Startups

To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling.

Successful Social Sellling

Successful Social Sellling

One of the greatest opportunities with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.

Modern Marketer’s Field Guide

Modern Marketer’s Field Guide

Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape.

Successful Selling

Successful Selling

Many of the best sales strategy books out there are far too long. This book is designed to get you ideas fast so you can think about your sales strategy in a fresh way.

Marketing Technology Guides

Marketing Technology Planning Guide

Marketing Technology Planning Guide

The vast array of marketing technologies can often be overwhelming and confusing.  Check out our planning guide to learn the 9 steps for successful revenue operations.

The 2016 Marketing Technology Landscape Directory

The 2016 Marketing Technology Landscape Directory

Access the comprehensive directory of over 3,000 companies from Scott Brinker’s 2016 Marketing Technology Landscape. Details include categories, sub-categories, URL’s, social handles and more.

Marketing Automation Best Practices Guide

Marketing Automation Best Practices Guide

Get the top strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.

Sales and Marketing Guides

The Complete Guide to Intent-Based Marketing

The Complete Guide to Intent-Based Marketing

How to use data to gain better insights into the interests of potential buyers.  Start effectively nurturing leads in the right place at the right time when they are ready to buy.

How We Work:  Women Who Lead

How We Work: Women Who Lead

This book features twenty-two amazing women whose vision and hard work have build and led companies.  Get a glimpse into the habits that have made them successful.

Marketing Performance Management Research

Marketing Performance Management Research

Heinz Marketing surveyed over 250 B2B Sales and Marketing professionals to learn how they drive revenue success.  Take a look at the findings in this report.

Secrets to Successful Content Marketing

Secrets to Successful Content Marketing

This guide was designed to help you conceive, create and leverage content for your business, brand or organization.

Developing an Account-Based Marketing Program

Developing an Account-Based Marketing Program

A workbook for developing a comprehensive ABM
marketing program.

Sales Enablement Best Practice Guide

Sales Enablement Best Practice Guide

This best practice guide is full of strategic and tactical advice to help your organization increase collaboration, efficiency and results from sales & marketing working more tightly together.

Secrets to Successful Inside Sales Management

Secrets to Successful Inside Sales Management

This best practices guide will walk you through a variety of best practices to both tactically and strategically increase the success your inside sales organization.

Social Selling Best Practices

Social Selling Best Practices

One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.

Secrets to Successful Cold Calling

Secrets to Successful Cold Calling

Calling new prospects still works, but the way you approach it has to be right. This guide will show you crucial strategies and insights.

Secrets to Productivity, Work/Life Balance & Success

Secrets to Productivity, Work/Life Balance & Success

Find specific things you can start doing right away to take back more time and increase your work/life balance.

Guide to Product Launch Programs for the Saas Business

Guide to Product Launch Programs for the Saas Business

One of the most important moments in a company, big or small, is the moment it launches a product. This guide will give you a step-by-step process to success from start to finish.

Secrets to Successful B2B Sales & Marketing Metrics

Secrets to Successful B2B Sales & Marketing Metrics

This collection of short essays and best practices span across the entire sales & marketing pipeline, offering measurable perspectives on attaining better metrics.

Secrets to Successful B2B Webinars

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution so marketers can fill the sales team’s pipeline.