No matter if you need a fresh perspective on the industry’s biggest challenges or are looking for specific step-by-step guidance on the best ways to execute your strategy, we invite you to peruse our B2B Marketing and Sales resources. Arm yourself with what it takes to drive real business results.
Heinz Marketing's Sales Pipeline Velocity Calculator
Our Sales Pipeline Velocity Calculator helps you identify how fast qualified opportunities are moving through the sales funnel. Our calculator will calculate the pipeline velocity for you using the data points you provide.Check it Out
Full Funnel Marketing
This book is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach.
Sales for Startups
To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling.
Successful Social Sellling
One of the greatest opportunities with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.
Modern Marketer’s Field Guide
Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape.
Many of the best sales strategy books out there are far too long. This book is designed to get you ideas fast so you can think about your sales strategy in a fresh way.
Marketing Technology Guides
The Marketing Automation Satisfaction Benchmark Report
In this benchmark study we conducted with InsightSquared, we revisit today’s marketing automation platforms and dig deeper into the impacts these platforms continue to have across the B2B community.
The State of Artificial Intelligence in B2B Marketing
Artificial Intelligence (AI) is becoming more prevalent as a component of marketing technology solutions. We surveyed over 300 B2B marketing and sales professionals, take a look at the findings in this report.
Marketing Automation Platform Satisfaction Survey 2018
Read about the findings from a Heinz Marketing and InsightSquared survey from over 400 marketing professionals. Learn about the reasons why marketers are unhappy with their marketing automation solutions and what’s most important to them.
Sales Pipeline Velocity Calculator
A calculator to discover your sales pipeline effectiveness and what you can do to improve. Also use this calculator to plan for the future and what you need to do to hit your goals.
Marketing Technology Planning Guide
The vast array of marketing technologies can often be overwhelming and confusing. Check out our planning guide to learn the 9 steps for successful revenue operations.
Marketing Performance Management Research
Heinz Marketing surveyed over 250 B2B Sales and Marketing professionals to learn how they drive revenue success. Take a look at the findings in this report.
The 2016 Marketing Technology Landscape Directory
Access the comprehensive directory of over 3,000 companies from Scott Brinker’s 2016 Marketing Technology Landscape. Details include categories, sub-categories, URL’s, social handles and more.
Marketing Automation Best Practices Guide
Get the top strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.
Sales and Marketing Guides
Playbook: Modernizing Your Healthcare Marketing Messaging
Compete in today’s evolving healthcare industry by creating effective messaging that resonates with your target audience.
Playbook: Defining an ICP for Manufacturers
Create a foundation for your unique target market that accelerates sales and marketing’s impact.
Sales Development Workflow [Infographic]
Don’t let your sales team waste time on low quality leads. Discover the steps needed to achieve revenue growth by creating a consistent process that yields higher quality opportunities and improved conversion rates.
The 2022 State of Conversations Report
New research with Drift that discovers how marketing, sales, and customer support teams are delivering stand-out experiences through the power of conversations.
Roadblocks to Delivering a Competitive Buying Experience
New research with Bigtincan that discovers the roadblocks revenue-generating teams encounter in preparing buyer-facing teams to be ready in today’s market.
The Future of Events Report
New research from Heinz Marketing and ON24 explores how marketers are maximizing return on engagement (and ROI) with virtual and hybrid events.
The State of B2B Lead Management
Find out what else we learned from 1,700+ B2B Sales, Marketing and Operations professionals on their greatest lead management triumphs and challenges.
The New Sales Enablement Standard
New research conducted with Mindtickle explores the challenges associated with traditional enablement and training programs, and look at how winning sales teams are empowering their sellers to win.
State of Marketing Maturity
Explore new marketing maturity findings and what it takes to be a high-performing and happy marketing team with new research from Integrate and Heinz Marketing.
2021 State of Conversational Marketing
New research from Drift and Heinz Marketing explores how the B2B customer experience has transformed over the past year.
Playbook: Sales and Marketing Alignment
Learn six strategies to successfully align sales and marketing teams within your organization.
2021 State of Conversational Sales
New research from Drift, Sales Benchmark Index, and Heinz Marketing explores the digital transformation of sales and the impacts of Conversational Selling.
FastFWD Predictable Pipeline Playbook
Explore the 10 foundations of building a predictable, reliable pipeline for your organization.
Improving the Virtual Event Experience
Research with PathFactory that looks at how B2B marketers are creating more engaging and more valuable virtual events in an all-digital world.
The State of Predictable Revenue Growth
Research from 6sense and Heinz Marketing uncovers the tools, tactics, and strategies to engage customer buying teams and build predictable revenue growth engines.
Marketing’s Role in the Boardroom
This research report from Drift, G2, and Heinz Marketing uncovers how modern CMOs communicate marketing’s value and ROI to their CEO and their Board.
Using B2B Video to Drive Results
This research report investigates B2B marketers’ investment in video, and the growing divide between companies that say video plays a major role in their marketing and those that don’t.
The New Marketing Standard: How Today’s Successful B2B Marketers Accelerate the Buyer’s Journey with Content
This research report uncovers how today’s most successful B2B marketers cut through the competition, engage today’s savvy buyer, and accelerate their journey with content.
The State of Relationship Marketing
How are organizations developing, nurturing, and leveraging business relationships to drive more meaningful engagement, predictable pipeline, and consistent, reliable revenue? Get our research report created in partnership with Sigstr.
Inside the Head of a Marketing Leader: The Buyer’s Journey
Uncover how B2B marketing leaders engage the buyer’s journey based on new research with PathFactory.
The Enterprise Playbook to Account-Based Demand Generation
This playbook focuses on executing a scalable ABM strategy, which is just one of many demand generation strategies to consider and integrate.
Profiling ABM Success
This report from TechTarget and Heinz Marketing highlights research for benchmarking and road mapping your ABM journey.
2018 State of Account-Based Marketing
How do successful B2B practitioners use ABM to generate more qualified demand and drive more reliable revenue for their business? Get our research report created in partnership with #FlipMyFunnel.
The Event Marketing Playbook
Maximize the ROI from your events—this playbook contains B2B event marketing best practices complete with specific recommendations, tactics, checklists and more to drive measurable business results from events in 2018 and beyond.
The B2B Marketer’s Roadmap to Marketing and Sales Success
This guide emphasizes the importance of a marketing-sales alignment strategy. Develop a single-strategy blueprint to work towards the same goals and positively impact your bottom-line.
The 2018 State of B2B Event Marketing
Research from Certain and Heinz Marketing explores how companies utilize events to drive greater pipeline, sales, and revenue.
The Complete Guide to Intent-Based Marketing
How to use data to gain better insights into the interests of potential buyers. Start effectively nurturing leads in the right place at the right time when they are ready to buy.
How We Work: Women Who Lead
This book features twenty-two amazing women whose vision and hard work have build and led companies. Get a glimpse into the habits that have made them successful.
Secrets to Successful Content Marketing
This guide was designed to help you conceive, create and leverage content for your business, brand or organization.
Sales Enablement Best Practice Guide
This best practice guide is full of strategic and tactical advice to help your organization increase collaboration, efficiency and results from sales & marketing working more tightly together.
Secrets to Successful Inside Sales Management
This best practices guide will walk you through a variety of best practices to both tactically and strategically increase the success of your inside sales organization.
Social Selling Best Practices
One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.
Secrets to Successful Cold Calling
Calling new prospects still works, but the way you approach it has to be right. This guide will show you crucial strategies and insights.
Secrets to Productivity, Work/Life Balance & Success
Find specific things you can start doing right away to take back more time and increase your work/life balance.
Guide to Product Launch Programs for the Saas Business
One of the most important moments in a company, big or small, is the moment it launches a product. This guide will give you a step-by-step process to success from start to finish.
Secrets to Successful B2B Sales & Marketing Metrics
This collection of short essays and best practices span across the entire sales & marketing pipeline, offering measurable perspectives on attaining better metrics.
Secrets to Successful B2B Webinars
This best practice guide covers a variety of elements surrounding successful webinar strategy and execution so marketers can fill the sales team’s pipeline.