B2B Marketing and Sales Resources

A calculator to discover your sales pipeline effectiveness and what you can do to improve. Also use this calculator to plan for the future and what you need to do to hit your goals.

The vast array of marketing technologies can often be overwhelming and confusing.  Check out our planning guide to learn the 9 steps for successful revenue operations.

Heinz Marketing surveyed over 250 B2B Sales and Marketing professionals to learn how they drive revenue success.  Take a look at the findings in this report.

Access the comprehensive directory of over 3,000 companies from Scott Brinker’s 2016 Marketing Technology Landscape. Details include categories, sub-categories, URL’s, social handles and more.

Get the top strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.

New research with Bigtincan that discovers the roadblocks revenue-generating teams encounter in preparing buyer-facing teams to be ready in today’s market.

New research from Heinz Marketing and ON24 explores how marketers are maximizing return on engagement (and ROI) with virtual and hybrid events.

Find out what else we learned from 1,700+ B2B Sales, Marketing and Operations professionals on their greatest lead management triumphs and challenges.

New research conducted with Mindtickle explores the challenges associated with traditional enablement and training programs, and look at how winning sales teams are empowering their sellers to win.

Explore new marketing maturity findings and what it takes to be a high-performing and happy marketing team with new research from Integrate and Heinz Marketing.

New research from Drift and Heinz Marketing explores how the B2B customer experience has transformed over the past year.

Learn six strategies to successfully align sales and marketing teams within your organization.

New research from Drift, Sales Benchmark Index, and Heinz Marketing explores the digital transformation of sales and the impacts of Conversational Selling.

Explore the 10 foundations of building a predictable, reliable pipeline for your organization.

Research with PathFactory that looks at how B2B marketers are creating more engaging and more valuable virtual events in an all-digital world.

Research from 6sense and Heinz Marketing uncovers the tools, tactics, and strategies to engage customer buying teams and build predictable revenue growth engines.

This research report from Drift, G2, and Heinz Marketing uncovers how modern CMOs communicate marketing’s value and ROI to their CEO and their Board.

This research report investigates B2B marketers’ investment in video, and the growing divide between companies that say video plays a major role in their marketing and those that don’t.

This research report uncovers how today’s most successful B2B marketers cut through the competition, engage today’s savvy buyer, and accelerate their journey with content.

How are organizations developing, nurturing, and leveraging business relationships to drive more meaningful engagement, predictable pipeline, and consistent, reliable revenue? Get our research report created in partnership with Sigstr.

Uncover how B2B marketing leaders engage the buyer’s journey based on new research with PathFactory.

This playbook focuses on executing a scalable ABM strategy, which is just one of many demand generation strategies to consider and integrate.

This report from TechTarget and Heinz Marketing highlights research for benchmarking and road mapping your ABM journey.

How do successful B2B practitioners use ABM to generate more qualified demand and drive more reliable revenue for their business?  Get our research report created in partnership with #FlipMyFunnel.

Maximize the ROI from your events—this playbook contains B2B event marketing best practices complete with specific recommendations, tactics, checklists and more to drive measurable business results from events in 2018 and beyond.

This guide emphasizes the importance of a marketing-sales alignment strategy.  Develop a single-strategy blueprint to work towards the same goals and positively impact your bottom-line.

Research from Certain and Heinz Marketing explores how companies utilize events to drive greater pipeline, sales, and revenue.

How to use data to gain better insights into the interests of potential buyers.  Start effectively nurturing leads in the right place at the right time when they are ready to buy.

This book features twenty-two amazing women whose vision and hard work have build and led companies.  Get a glimpse into the habits that have made them successful.

This guide was designed to help you conceive, create and leverage content for your business, brand or organization.

This best practice guide is full of strategic and tactical advice to help your organization increase collaboration, efficiency and results from sales & marketing working more tightly together.

This best practices guide will walk you through a variety of best practices to both tactically and strategically increase the success of your inside sales organization.

One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.

Calling new prospects still works, but the way you approach it has to be right. This guide will show you crucial strategies and insights.

Find specific things you can start doing right away to take back more time and increase your work/life balance.

One of the most important moments in a company, big or small, is the moment it launches a product. This guide will give you a step-by-step process to success from start to finish.

This collection of short essays and best practices span across the entire sales & marketing pipeline, offering measurable perspectives on attaining better metrics.

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution so marketers can fill the sales team’s pipeline.