Resources
Resources

B2B Marketing and Sales Resources

No matter if you need a fresh perspective on the industry’s biggest challenges or are looking for specific step-by-step guidance on the best ways to execute your strategy, we invite you to peruse our B2B Marketing and Sales resources. Arm yourself with what it takes to drive real business results.

Featured Resources

Workbook: A Playbook for Building Predictable PipelineWorkbook: A Playbook for Building Predictable Pipeline

Workbook: A Playbook for Building Predictable Pipeline

Dive into the foundational elements of creating a predictable pipeline and hitting revenue goals within your organization.
Workbook
Infographic: How to Prioritize Feedback for ChangeInfographic: How to Prioritize Feedback for Change

Infographic: How to Prioritize Feedback for Change

Discover how to get the most out of your employees' feedback and the 5 critical checkpoints to ensuring a successful change management transition.
Infographic
Guide: Fueling Growth Through ChangeGuide: Fueling Growth Through Change

Guide: Fueling Growth Through Change

Master your next change management initiative by exploring processes, key elements, success metrics, and the importance of communication and feedback to kickstart your journey.
Guide
 
Workbook: A Playbook for Building Predictable PipelineWorkbook: A Playbook for Building Predictable Pipeline

Workbook: A Playbook for Building Predictable Pipeline

Dive into the foundational elements of creating a predictable pipeline and hitting revenue goals within your organization.
Workbook
Infographic: How to Prioritize Feedback for ChangeInfographic: How to Prioritize Feedback for Change

Infographic: How to Prioritize Feedback for Change

Discover how to get the most out of your employees' feedback and the 5 critical checkpoints to ensuring a successful change management transition.
Infographic
Guide: Fueling Growth Through ChangeGuide: Fueling Growth Through Change

Guide: Fueling Growth Through Change

Master your next change management initiative by exploring processes, key elements, success metrics, and the importance of communication and feedback to kickstart your journey.
Guide
Guide: B2B Marketer’s Quick Start Guide to MarTech and Sales ToolsGuide: B2B Marketer’s Quick Start Guide to MarTech and Sales Tools

Guide: B2B Marketer’s Quick Start Guide to MarTech and Sales Tools

Explore four distinct tool categories capable of revolutionizing how your teams engage the right prospects and customers.
Guide
Guide: Winning the Inbox BattleGuide: Winning the Inbox Battle

Guide: Winning the Inbox Battle

Navigate the complex world of email deliverability by adopting a comprehensive approach to boost inbox placement and elevate your email marketing effectiveness.
Guide
Guide: Sales Enablement Best PracticesGuide: Sales Enablement Best Practices

Guide: Sales Enablement Best Practices

A comprehensive, actionable guide to boost sales performance with an effective sales enablement strategy.
Guide
Guide: From Customers to AdvocatesGuide: From Customers to Advocates

Guide: From Customers to Advocates

Adapt to market changes and achieve revenue goals by embracing customer-led marketing strategies.
Guide
Playbook: Modernizing Your Healthcare Marketing MessagingPlaybook: Modernizing Your Healthcare Marketing Messaging

Playbook: Modernizing Your Healthcare Marketing Messaging

Compete in today’s evolving healthcare industry by creating effective messaging that resonates with your target audience.
Guide
Playbook: Defining an ICP for ManufacturersPlaybook: Defining an ICP for Manufacturers

Playbook: Defining an ICP for Manufacturers

Create a foundation for your unique target market that accelerates sales and marketing’s impact.
Guide
Infographic: Sales Development WorkflowInfographic: Sales Development Workflow

Infographic: Sales Development Workflow

Achieve revenue growth and create a consistent process that yields higher quality opportunities and improved conversion rates.
Infographic
Roadblocks to Delivering a Competitive Buying Experience

Roadblocks to Delivering a Competitive Buying Experience

Research with Bigtincan that discovers the roadblocks revenue-generating teams encounter in preparing buyer-facing teams to be ready in today’s market.
Report
The 2022 State of Conversations ReportThe 2022 State of Conversations Report

The 2022 State of Conversations Report

Research with Drift that discovers how marketing, sales, and customer support teams are delivering stand-out experiences through the power of conversations.
Report