In this Modern Marketer’s Workshop, you’ll learn strategies and best practices to develop, build, implement, and scale a sales development program, including how to: Conduct a reliable, meaningful audit on your current sales strategy and processes Map your campaigns and content strategies to your buyer’s journey and funnel positions Align and prioritize sales and marketing … Continued
In-Person Event: Content that Packs a Punch! September 20th from 8am – 3pm PDT in Redmond, WA When it comes to content, more doesn’t always mean better, especially when the gap between your content marketing and ROI widens with every new asset you create. But it’s not always about the size of the campaign – … Continued
Free SnapApp Webinar – The Millennials are Here! How Generational Differences Impact B2B Buying Committees Today 10am PT
Generational differences in B2B buying play important roles for purchase decisions. Baby Boomers, Gen X, and Millennials are working together and this makes understanding the buying environment increasingly difficult. How can you execute effective marketing campaigns while appealing to each generation? Join us on Tuesday, September 19th as we sit down with President of Heinz … Continued
On-Demand: ABM From Strategy to Action and Results
Learn strategies and best practices to build and optimize your ABM program’s impact within your organization with our OnDemand workshop. You’ll get all the materials including the 3-part recording, presentation deck, interactive workshop, and templates to help you develop your ABM strategy
On-Demand: Content That Converts: Drive ROI and Revenue Through 2017
Download the complete workshop video and workbook to follow along at your convenience. Content, no matter how much of it you have, is meaningless without a strategy to back it up. But strategies can be vague, and in content marketing, hitting your targets relies on precision.
On-Demand: Sales Development: The Essential Building Blocks of Revenue Growth
Building a sales development competency is critical to lasting sales growth, but what does that entail? Positioning your sales team for success requires more than just meetings and pep-talks – it requires strategy and is an entire team effort.
Modern Marketer’s Field Guide
Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape.
Many of the best sales strategy books out there are far too long. This book is designed to get you ideas fast so you can think about your sales strategy in a fresh way.
Marketing Technology Guides
Sales and Marketing Guides
Secrets to Successful Content Marketing
This guide was designed to help you conceive, create and leverage content for your business, brand or organization.
Developing an Account-Based Marketing Program
A workbook for developing a comprehensive ABM
Sales Enablement Best Practice Guide
This best practice guide is full of strategic and tactical advice to help your organization increase collaboration, efficiency and results from sales & marketing working more tightly together.
Secrets to Successful Inside Sales Management
This best practices guide will walk you through a variety of best practices to both tactically and strategically increase the success your inside sales organization.
Social Selling Best Practices
One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.
Secrets to Successful Cold Calling
Calling new prospects still works, but the way you approach it has to be right. This guide will show you crucial strategies and insights.
Secrets to Productivity, Work/Life Balance & Success
Find specific things you can start doing right away to take back more time and increase your work/life balance.
Guide to Product Launch Programs for the Saas Business
One of the most important moments in a company, big or small, is the moment it launches a product. This guide will give you a step-by-step process to success from start to finish.
Secrets to Successful B2B Sales & Marketing Metrics
This collection of short essays and best practices span across the entire sales & marketing pipeline, offering measurable perspectives on attaining better metrics.
Secrets to Successful B2B Webinars
This best practice guide covers a variety of elements surrounding successful webinar strategy and execution so marketers can fill the sales team’s pipeline.