Arm Yourself

No matter if you need a fresh perspective on the industry’s biggest challenges or are looking for specific step-by-step guidance on the best ways to execute your strategy, we invite you peruse our B2B Marketing and Sales resources. Arm yourself with what it takes to drive real business results.

Heinz Marketing's Online Sales Pipeline Velocity Calculator

Our Sales Pipeline Velocity Calculator helps you identify how fast qualified opportunities are moving through the sales funnel. Our calculator will calculate the pipeline velocity for you using the data points you provide.

Check it Out

Featured

Mid-Year Marketing Performance Check-Up On Demand Webinar

Identify and use the data behind your results to help you make more impactful business decisions. Learn more from the on demand webinar with Jen Steele from Bizible and our very own Brian Hansford.

Events

12 - 13

August

B2B Marketing Exchange

Better Together. The B2B Sales & Marketing Exchange brings together three complementary events — all specifically aligned with the top priorities of B2B revenue teams. Building on the success of the B2B Marketing Exchange in February, this new event brings together three of the industry’s premier programs focused on ABM, revenue marketing, demand generation and … Continued

3 - 6

September

Content Marketing World

CONTENT MARKETING WORLD CONFERENCE AND EXPO AMAZE YOUR AUDIENCE CMWorld 2019 Content Marketing World is the one event where you can learn and network with the best and the brightest in the content marketing industry. You will leave with all the materials you need to take a content marketing strategy back to your team – … Continued

17 - 19

September

Gartner Sales & Marketing Leadership Roundtable

A comprehensive conference experience for chief sales officers and sales leaders Sales leaders are facing extraordinary changes in customer expectations, technology and the talent needed to drive results. At Gartner CSO & Sales Leader Conference, B2B sales leaders focused on sales operations and enablement will learn from the latest research covering sales talent, customer buying … Continued

Books

Full Funnel Marketing

Full Funnel Marketing

This book is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach.

Sales for Startups

Sales for Startups

To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling.

Successful Social Sellling

Successful Social Sellling

One of the greatest opportunities with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.

Modern Marketer’s Field Guide

Modern Marketer’s Field Guide

Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape.

Successful Selling

Successful Selling

Many of the best sales strategy books out there are far too long. This book is designed to get you ideas fast so you can think about your sales strategy in a fresh way.

Marketing Technology Guides

The State of Artificial Intelligence in B2B Marketing

The State of Artificial Intelligence in B2B Marketing

Artificial Intelligence (AI) is becoming more prevalent as a component of marketing technology solutions. We surveyed over 300 B2B marketing and sales professionals, take a look at the findings in this report.

Marketing Automation Platform Satisfaction Survey 2018

Marketing Automation Platform Satisfaction Survey 2018

Read about the findings from a Heinz Marketing and InsightSquared survey from over 400 marketing professionals. Learn about the reasons why marketers are unhappy with their marketing automation solutions and what’s most important to them.  

Sales Pipeline Velocity Calculator

Sales Pipeline Velocity Calculator

A calculator to discover your sales pipeline effectiveness and what you can do to improve. Also use this calculator to plan for the future and what you need to do to hit your goals.

Marketing Technology Planning Guide

Marketing Technology Planning Guide

The vast array of marketing technologies can often be overwhelming and confusing.  Check out our planning guide to learn the 9 steps for successful revenue operations.

Marketing Performance Management Research

Marketing Performance Management Research

Heinz Marketing surveyed over 250 B2B Sales and Marketing professionals to learn how they drive revenue success.  Take a look at the findings in this report.

The 2016 Marketing Technology Landscape Directory

The 2016 Marketing Technology Landscape Directory

Access the comprehensive directory of over 3,000 companies from Scott Brinker’s 2016 Marketing Technology Landscape. Details include categories, sub-categories, URL’s, social handles and more.

Marketing Automation Best Practices Guide

Marketing Automation Best Practices Guide

Get the top strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.

Sales and Marketing Guides

The State of Relationship Marketing

The State of Relationship Marketing

How are organizations developing, nurturing, and leveraging business relationships to drive more meaningful engagement, predictable pipeline, and consistent, reliable revenue? Get our research report created in partnership with Sigstr.

Inside the Head of a Marketing Leader: The Buyer’s Journey

Inside the Head of a Marketing Leader: The Buyer’s Journey

Uncover how B2B marketing leaders engage the buyer’s journey based on new research with PathFactory.

The Enterprise Playbook to Account-Based Demand Generation

The Enterprise Playbook to Account-Based Demand Generation

This playbook focuses on executing a scalable ABM strategy, which is just one of many demand generation strategies to consider and integrate.

2018 State of Account-Based Marketing

2018 State of Account-Based Marketing

How do successful B2B practitioners use ABM to generate more qualified demand and drive more reliable revenue for their business?  Get our research report created in partnership with #FlipMyFunnel.

The Event Marketing Playbook

The Event Marketing Playbook

Maximize the ROI from your events—this playbook contains B2B event marketing best practices complete with specific recommendations, tactics, checklists and more to drive measurable business results from events in 2018 and beyond.

The B2B Marketer’s Roadmap to Marketing and Sales Success

The B2B Marketer’s Roadmap to Marketing and Sales Success

This guide emphasizes the importance of a marketing-sales alignment strategy.  Develop a single-strategy blueprint to work towards the same goals and positively impact your bottom-line.

REPORT:  How Generational Differences Impact B2B Buying Committees Today

REPORT: How Generational Differences Impact B2B Buying Committees Today

Take a look at the findings from a SnapApp and Heinz Marketing survey with over 500 Sales and Marketing professionals to learn how and where generational differences impact the sales process and buying journey.

The Complete Guide to Intent-Based Marketing

The Complete Guide to Intent-Based Marketing

How to use data to gain better insights into the interests of potential buyers.  Start effectively nurturing leads in the right place at the right time when they are ready to buy.

How We Work:  Women Who Lead

How We Work: Women Who Lead

This book features twenty-two amazing women whose vision and hard work have build and led companies.  Get a glimpse into the habits that have made them successful.

Secrets to Successful Content Marketing

Secrets to Successful Content Marketing

This guide was designed to help you conceive, create and leverage content for your business, brand or organization.

Sales Enablement Best Practice Guide

Sales Enablement Best Practice Guide

This best practice guide is full of strategic and tactical advice to help your organization increase collaboration, efficiency and results from sales & marketing working more tightly together.

Secrets to Successful Inside Sales Management

Secrets to Successful Inside Sales Management

This best practices guide will walk you through a variety of best practices to both tactically and strategically increase the success your inside sales organization.

Social Selling Best Practices

Social Selling Best Practices

One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.

Secrets to Successful Cold Calling

Secrets to Successful Cold Calling

Calling new prospects still works, but the way you approach it has to be right. This guide will show you crucial strategies and insights.

Secrets to Productivity, Work/Life Balance & Success

Secrets to Productivity, Work/Life Balance & Success

Find specific things you can start doing right away to take back more time and increase your work/life balance.

Guide to Product Launch Programs for the Saas Business

Guide to Product Launch Programs for the Saas Business

One of the most important moments in a company, big or small, is the moment it launches a product. This guide will give you a step-by-step process to success from start to finish.

Secrets to Successful B2B Sales & Marketing Metrics

Secrets to Successful B2B Sales & Marketing Metrics

This collection of short essays and best practices span across the entire sales & marketing pipeline, offering measurable perspectives on attaining better metrics.

Secrets to Successful B2B Webinars

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution so marketers can fill the sales team’s pipeline.