By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine (also Lifehacker’s version). For several years now we’ve been doing our own. Every Thursday we are pleased to feature a new B2B sales, marketing or business leader here answering our own version of “How I Work” questions. You can … Continued
By Maria Geokezas, VP of Client Services for Heinz Marketing In the past, for most B2B companies, relationship selling was selling. There was no social selling, there was no selling automation. Selling was about the relationship between a salesperson and their buyer. That’s it. The focus was on building trust for the long-term: understanding the … Continued
By Matt Heinz, President of Heinz Marketing Have you listened to our live show, Sales Pipeline Radio? It’s live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and will continue to … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Stop Trying To Get Every Customer To Love You You … Continued
By Matt Heinz, President of Heinz Marketing Our own “How I Work” series was inspired by one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. We regularly feature a new B2B sales, marketing or business leader on Thursdays. If you missed some, catch up on everyone we’ve featured thus far in the … Continued
By Matt Heinz, President of Heinz Marketing A few years ago we started a weekly podcast, Sales Pipeline Radio, which is live every Thursday at 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Sports and weather seem to always come up … Continued
If you do any work with prospect lists you know how frustrating the process of finding accurate contact information can be. Traditional list vendors have severely out-dated information, and even those who pull from LinkedIn often mismatch key information that at best can tank your email delivery rates, and at worst get your domain black-listed. … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Lie That Relationships Don’t Matter in Sales A look … Continued
