Recent Posts

By Karla Sanders, Engagement Manager at Heinz Marketing As B2B marketers, we often hear how vital customer data is and how data is king. We all hold personalization and data-driven campaigns to a high standard. The risk of “bad data” disrupting our marketing initiatives, muddying our reports, and obscuring our perception of our ideal customer … Continued

By Maria Geokezas, Chief Operating Office at Heinz Marketing It’s time to “batten down the hatches.” At least according to Jeff Bezos and other renowned economists. Of course, when someone as well positioned to weather a recession as Bezos issues a warning, everyone listens. But businesses can’t hide through a downturn and hope for the … Continued

If you’re in sales or marketing, then you know how important it is to have a finger on the pulse of the latest content trends. And if you’ve kept up with our previous App of the Week recommendations, you know that we’re always on the look-out for software and apps that free up some time … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Big stars, big … Continued