By Maria Geokezas, Chief Operating Officer at Heinz Marketing This article will look at the three foundations of efficient growth you can focus on right now that will help your business not only survive tough times but come back stronger when the market rebounds. An influx of capital defined the past few years, with businesses receiving … Continued
By Sheena McKinney, Business Operations & Marketing Assistant at Heinz Marketing In this world of AI and automation, it can be hard to know how to use these powerful tools without sacrificing the human touch. Turns out, it IS the human touch that allows ChatGPT and AI tools to give you the very best results. … Continued
By Karla Sanders, Engagement Manager at Heinz Marketing Marketing professionals love beautiful, eye-catching branding with virtually appealing content materials that will grab their ideal customer’s attention. However, it’s no secret in the industry that great designs usually come with a price tag through financial investments in software and a significant level of training needed to … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Overconfidence and AI … Continued
By Brittany Lieu, Marketing Consultant at Heinz Marketing What is a sales opportunity? It’s not a lead and it’s more than just a prospect. By most definitions, an opportunity is a qualified prospect that has a high likelihood of becoming a customer. However, how or when that opportunity is created can be hard to universally … Continued
By Michelle Voznyuk, Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. While you might be marketing a product or service yourself, you’re also getting marketed to countless times throughout the day. Whether it’s a cold call/email from a sales rep or a promotional email from a brand … Continued
By Cameron Katoozi, Marketing Consultant at Heinz Marketing 2023 is already hitting companies pretty hard – specifically bringing several challenges for B2B marketers, one of which is budget cuts. This can be a difficult challenge, as they are responsible for creating and executing marketing strategies that drive sales and revenue growth. As the economy continues … Continued
By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing There’s been a lot of talk about trends for 2023, which we always see at the beginning of a new year because, duh. People want to know what the future holds and what they will potentially have to prepare for. My colleague … Continued
