Recent Posts

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued

By Maria Geokezas, VP of Client Services at Heinz Marketing One of the most frequent conversations we have with new clients is about choosing their target market.  When we launch a new engagement, we like to spend a good majority of our discovery conversation focused on the client’s current target market because we know anything … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what … Continued

By Joshua Baez, Marketing Coordinator for Heinz Marketing Your marketing personas are the backbone to any effective marketing strategy.  They allow you to be more targeted, more intentional, and more strategic not only when it comes to who you’re targeting, but also when it comes to what you offer, say, and the channels you use … Continued

We’re back! With the holidays officially in full-swing, and with Christmas right around the corner, I’d like to present the second year of the Heinz Marketing Must-Have Holiday Playlist. Below, you’ll find an array of our favorite Christmas songs from this year, ranging from pop favorites to new originals to the Christmas classics and more! (And … Continued

By Lisa Heay, Marketing Consultant for Heinz Marketing On the 6th day of B2B Marketing, let’s talk marketing technology.  It’s easy to get lost in the vast array of tech options at marketers’ fingertips these days.  According to chiefmartech.com, almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 … Continued

By Brian Hansford, VP of Client Services for Heinz Marketing B2B marketers are more accountable for sourcing or influencing revenue than ever. Measuring the influence is a significant hurdle because it often requires new tools and changes in data management and process.  Measuring MQLs and activity metrics is not the answer because they don’t clearly … Continued

Whether your fiscal year ends in a couple weeks or is tied to a different schedule, we all often have a few pennies left in the budget that theoretically go away when the new fiscal year begins. I’ve never been a fan of frivolously spending those dollars simply so that they replenish in similar or … Continued