Why do people like Facebook? For many, Facebook is an obsession and a major part of their lives. It’s a source of incredible entertainment and social interactivity. Facebook has built its business around our relationships, and now we have relied on it to create and maintain connections with others. It’s meant to be a safe … Continued
By Matt Heinz, President of Heinz Marketing “How I Work” is a favorite recurring features in Inc Magazine (and Lifehacker’s “This Is How I Work” series). For a few years, we’ve had our own series featuring several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Watch for a new one every Thursday featuring a B2B sales, marketing or … Continued
Close your eyes and imagine walking into your favorite store. Maybe it’s your go-to boutique for stylish clothes, or the cozy cafe that’s like a second home. It could even be the megastore that serves as your one-stop shop. What is it that sets them apart from all the others? Why are they special to … Continued
The way we watched television ten years ago sounds perfectly quaint to most of us now. In an age of on-demand and DVR’d content, as well as entire seasons of shows launched at once, do you remember when you: Watched an episode Waited a week Watched another episode Waited another week And so on… No … Continued
By Matt Heinz, President of Heinz Marketing If you miss Sales Pipeline Radio when it airs live on Thursdays (11:30am pst) below (and every Monday) you can read and/or listen in to recent episodes. This time I talk with Jim Ninivaggi, Chief Readiness Officer at Brainshark. It’s just 30 minutes long, fast-paced and full of actionable advice, … Continued
If you use Slack (for internal or external groups), the new Snapshot feature from Lucid gives you a super-easy way to poll your audience anytime. Instant feedback, anytime you want it. Sometimes the best features are the simple features. Worth checking out.
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued
It’s become impossible to avoid references to the General Data Protection Regulation (GDPR) these past few weeks. Every vendor and their mothers are publishing guides and resources to help you understand and prepare for the most significant digital outbound marketing restrictions our industry has ever seen. So of course, we published one too, but with … Continued
