Recent Posts

By Matt Heinz, Founder and President of Heinz Marketing Don’t get me wrong, customer personas are a great start.  If you have documentation on who your customers are – their roles, their objectives, their tendencies and needs – that’s a solid foundation.  Unfortunately, many personas just aren’t actionable. In other words, looking at many one-page … Continued

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and … Continued

I’ve had the honor of serving on a handful of nonprofit boards recently, and the features of Boardable make communication, decision-making and efficiency far easier.  Especially for boards that don’t meet as often or come from disparate locations, Boardable makes it easy to put all key documents, polling tools, scheduling and more in one place.  … Continued

By Sheena McKinney, Executive Assistant to Matt Heinz, President of Heinz Marketing This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.  I little over a year ago we celebrated … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 47 Influencer Marketing Stats & Facts to Guide Your 2020 … Continued

By Matt Heinz, President & Founder at Heinz Marketing For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like).  And with many more advanced marketing teams, the goal is more focused on sales pipeline contribution and revenue influence. And while early stage companies maybe focused … Continued

By Lisa Heay, Marketing Planning Manager at Heinz Marketing Lead nurturing tends to be a misunderstood tactic. We often see companies whose nurture programs are filled with product and company-centric messaging, and the cadence may last 4 weeks, yet their average sales cycle is 9 months long. These emails are sent to cold prospects, and … Continued

By Matt Heinz, Founder and President of Heinz Marketing Sales and marketing technology is a frequent villain and obstacle towards achieving optimal results if you listen to many of our colleagues and peers.  We either don’t have the right tools, don’t have enough tools or can’t get them to work the way we want them … Continued