Recent Posts

By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio, which runs live every other Thursday at 1:00 p.m. Pacific, moving soon to 11:30 a.m. Pacific.  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & … Continued

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. I spend a lot of time writing – for clients, for our blog, etc. – and mostly do so in … Continued

I get jealous.  I see other companies growing faster than mine.  I see other agency founders who started later and have bigger teams.  I see other consulting firms growing faster while we’re grinding it out to hit our number.  It’s easy to look at their success and fret about whether my growth, my success, my … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what … Continued

Getting one of your industry’s influencers to write you up as a “favorite app” is great, but it’s a one time hit that isn’t repeatable.  It’s a PR win that may give a temporary bump in visibility but that will level off or disappear quickly.  And once it does, what’s next?  How often can you … Continued

The objective of a free trial isn’t to get prospective customers to use the whole product.  It isn’t to get them using every feature. All you need is for them to experience one amazing moment or experience that gets them to want more. Back in the day we called this the “holy shit” moment. With … Continued

By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio, which runs live every other Thursday at 1:00 p.m. Pacific, moving soon to 11:30 a.m. Pacific.  It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & … Continued