Recent Posts

By Karla Sanders, Engagement Manager at Heinz Marketing Are you struggling to show potential customers the value of your B2B product or service? Look no further than the power of case studies. These real-life stories showcase how your company solved a client’s problem, and they’re a crucial tool for sales and marketing professionals. Here’s why … Continued

By Cherie Singer, Strategic Solutions Ambassador at Heinz Marketing As a former psychotherapist, my eclectic background has often served as another lens in the business world. The modality I used back in the day with therapy clients was largely cognitive-behaviorally oriented (CBT), as well as Psychodynamic – examining the underlying cause of issues.   Interestingly, in … Continued

By Payal Parikh, VP of Client Services at Heinz Marketing Most of us marketers have a generic idea of who our ideal customer is, and it’s crucial to communicate this information to everyone in the go-to-market (GTM) teams. When was the last time you defined your business’s Ideal Customer Profile (ICP)? When was the last … Continued

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of … Continued

By Brittany Lieu, Marketing Consultant at Heinz Marketing What does your copywriting process look like?  Mine usually includes reviewing a handful of references, oftentimes extensive research, a few drafts and if I’m really lucky, no writer’s block. With that said, my writing workflow is rarely smooth and fast.  Despite hesitations about quality and authenticity that … Continued

By Mina Guirguis, Marketing Consultant at Heinz Marketing Why does it seem that more and more B2B companies are moving from using an external agency for creative work and instead creating a creative agency in-house? While you could argue that there are several factors for this trend, the three I’d like to discuss are cost savings, … Continued

By Michelle Voznyuk, Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. It can be challenging to craft messaging that resonates with your target audience, but with the right approach, you can create messaging that converts leads into customers. Here are some tips … Continued