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By Maria Geokezas, VP of Client Services at Heinz Marketing As someone who has been immersed in marketing for more years than I care to admit, I love metrics. I love how they make marketing strategies more effective, but also how they enable market leaders to make better business decisions like budgeting and where to … Continued

By Rachel Degginger, Marketing Consultant at Heinz Marketing For me, there is not a more hectic time than the holidays. In our household, November to January it’s back-to-back holidays and birthday celebrations. When it comes to choosing gifts and gathering wish lists, the responsibility falls on me. As much as possible, I like to make … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Social Media Marketing Trends To Watch In 2022 … Continued

By Matt Heinz, President of Heinz Marketing Gratitude is free. Gratitude is easy. Gratitude takes nothing other than a habit of recognizing and acknowledging what’s already happening around you. It’s so easy to take things for granted, to assume people know how much you respect and appreciate them.  But few of us say thank you … Continued

By Cameron Katoozi, Marketing Consultant at Heinz Marketing  Copywriting isn’t everyone’s strong suit; the goal is to create the most persuasive and compelling content while staying as concise as possible. Your writing should convince the reader to take action, by either engaging with your social media post, increasing click-through rates on ads, or encouraging them to … Continued