By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio, which runs live every other Thursday at 1:00 p.m. Pacific, moving soon to 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & … Continued
This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. I spend a lot of time writing – for clients, for our blog, etc. – and mostly do so in … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued
I get jealous. I see other companies growing faster than mine. I see other agency founders who started later and have bigger teams. I see other consulting firms growing faster while we’re grinding it out to hit our number. It’s easy to look at their success and fret about whether my growth, my success, my … Continued
By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what … Continued
Getting one of your industry’s influencers to write you up as a “favorite app” is great, but it’s a one time hit that isn’t repeatable. It’s a PR win that may give a temporary bump in visibility but that will level off or disappear quickly. And once it does, what’s next? How often can you … Continued
The objective of a free trial isn’t to get prospective customers to use the whole product. It isn’t to get them using every feature. All you need is for them to experience one amazing moment or experience that gets them to want more. Back in the day we called this the “holy shit” moment. With … Continued
By Matt Heinz, President of Heinz Marketing Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio, which runs live every other Thursday at 1:00 p.m. Pacific, moving soon to 11:30 a.m. Pacific. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & … Continued