Recent Posts

Well-meaning business owners, product managers and marketers often make decisions that sound great on paper but aren’t field tested to ensure they actually will play in Peoria. Classic recent examples from the brand hall of shame include last year’s attempt by Pepsi to create a #BlackLivesMatter party/parody ad, and last week’s Lady Doritos (you think … Continued

By Matt Heinz, President of Heinz Marketing Inc Magazines’ How I Work and Lifehacker’s This Is How I Work series are some of my favorite recurring posts.   For a couple of years now we’ve been doing our own #HowIWork series of B2B sales, marketing or business leaders.  Missed any past guests? check out everyone we’ve featured so far… you’re … Continued

In every modern sales environment, dozens of variables must be addressed and aligned to drive predictable results.  These include training, onboarding, compensation, messaging, demand creation and much more. Throw into that mix the complication of managing a multi-generational sales team and things exponentially get more difficult. For Jennifer Brandenburg, vice president of worldwide inside sales … Continued

By Matt Heinz, President of Heinz Marketing If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. We’ve featured some great guests. Our very first guest was Funnelholic author and Topo co-founder Craig Rosenberg.  Other notable guests: Jim Keenan; Joanne Black; Aaron … Continued

I truly mourned the passing of Dial2Do, which for years was my on-the-go note taker.  So for a while late last year, in the car and otherwise in transit, if I had an idea I had to hope it would stick in my head long enough to eventually get down on paper. That happened approximately … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: … Continued

By Matt Heinz, President of Heinz Marketing Some of my favorite recurring features in Inc Magazine as well as Lifehacker is their This Is How I Work type series.  For a few years now I’ve been honored to have several amazing business leaders and sales experts participate in our very own #HowIWork series.  I recently updated our questions about work-life balance … Continued

The best relationships between sales & marketing are deep, authentic and sustainable.  They are typically built on a foundation of trust, respect, shared interests and mutually agreed-upon priorities. Just like real relationships, things won’t always be chocolate and roses.  You will fight.  You will disagree.  Things will go wrong.  But through thick and thin, you’re … Continued