By Win Salyards, Marketing Coordinator at Heinz Marketing There’s no denying the importance and effectiveness of content in a B2B marketing strategy. But, when you’ve invested your time and money into developing a long-form content piece such as an ebook or research report, you want to get the most ROI you can from it. That’s where … Continued
By Maria Geokezas, VP of Client Services Empathy is often defined as the ability to recognize emotions in others and to understand other people’s perspectives on a situation. Professional empathy is an interpersonal skill that is important in developing relationships with co-workers and colleagues as well as customers. Empathy is often considered the basis of emotional … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Buying/Selling Vs Buyer/Seller Shifting your vocabulary from buying/selling to buyer/seller … Continued
By Lisa Heay, Marketing Planning Manager at Heinz Marketing As my colleague, Michelle, mentioned in her last post on Mastering Self-Motivation, we make it a point each month to watch a LinkedIn Learning course as an organization. As I’ve been searching for my course selection, I stumbled upon one that immediately caught my eye: Becoming Indistractable … Continued
By Payal Parikh, Director of Client Engagement at Heinz Marketing Would you marry someone on your first date? I’m guessing that 99% of you would say NO. Then why would you expect your prospect to make a purchasing decision at the first interaction? Most of your leads are not purchase-ready when they first raise their … Continued
By Josh Baez, Client Engagement Manager at Heinz Marketing We live in a decade of digital disruption and transformation. Remote workspaces, digital self-service channels, personalized online experiences, and volumes of information available with a few mouse clicks – all that makes up just a small fraction of the much greater whole. And from the tech … Continued
By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Real Amazon Question: Can Amazon Retain A Day One … Continued
