In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 47 Influencer Marketing Stats & Facts to Guide Your 2020 … Continued
By Matt Heinz, President & Founder at Heinz Marketing For many marketers working in B2B organizations, the primary goal is to generate new demand (leads, MQLs and the like). And with many more advanced marketing teams, the goal is more focused on sales pipeline contribution and revenue influence. And while early stage companies maybe focused … Continued
By Lisa Heay, Marketing Planning Manager at Heinz Marketing Lead nurturing tends to be a misunderstood tactic. We often see companies whose nurture programs are filled with product and company-centric messaging, and the cadence may last 4 weeks, yet their average sales cycle is 9 months long. These emails are sent to cold prospects, and … Continued
By Matt Heinz, Founder and President of Heinz Marketing Sales and marketing technology is a frequent villain and obstacle towards achieving optimal results if you listen to many of our colleagues and peers. We either don’t have the right tools, don’t have enough tools or can’t get them to work the way we want them … Continued
By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and … Continued
By Michelle Voznyuk, Marketing Consultant at Heinz Marketing Gone are the days when one password is sufficient for all applications we use. As password requirements get stricter, we are forced to increase the length and number of special characters included in our passwords. And you can say goodbye to using “password” and “12345” unless you … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Why Customer Personas Need to Die: Moving Beyond Segmentation to … Continued
Who’s Libby? If you’re into reading, she might just become your new best friend. She’s a new app that enables you to borrow ebooks and audiobooks from your local libraries with just a few clicks. The streaming (or downloading, whichever you prefer) is instantaneous. And did I mention the titles are all free because the … Continued
