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By Lauren Dichter, Marketing Consultant at Heinz Marketing My first work trip came and went quickly, but it still had a large impact. Over the course of just two days of programming, I took 15.5 pages of handwritten notes! Everyone at the MarketingProfs B2B Forum came there hoping to learn new strategies, tools, and tips … Continued

By Winfield Salyards, Marketing Coordinator at Heinz Marketing Recently I have had some trouble with writer’s block.  I’ve figured this is because of the number of clients – each very different from each other –  I’m currently writing for and within the short deadline period I’m working from.  My trouble is with language code-switching when … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 7 Customer Retention Predictions For 2020 Next year retention is … Continued

PAN Communications The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming … Continued

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Attention-Grabbers: Five Publicity Lessons From Unique Billboard Ads Billboards are … Continued

By Maria Geokezas, VP of Client Services at Heinz Marketing So much is written about how to instill empathy into marketing.  A quick search online brings up how empathy is used in B2B marketing, how to enhance marketing with empathy, or how to make empathy part of your marketing strategy.  In my experience marketing is … Continued

By Lauren Dichter, Marketing Consultant at Heinz Marketing My first work trip came and went quickly, but it still had a large impact. Over the course of just two days of programming, I took 15.5 pages of handwritten notes! Everyone at the MarketingProfs B2B Forum came there hoping to learn new strategies, tools, and tips … Continued