Recent Posts

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. What is Technographic Data? (And Why It Matters) Not familiar … Continued

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing When was the last time you read a sales prospecting email? I’m sales’ worst nightmare, I rarely ever open and read sales emails; like many, they are sent directly to my delete box. On occasion, when a prospecting email catches my eye, it’s because the sender personalized … Continued

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Should You Join a Startup During the Pandemic? A look … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. MarketingProfs’ Top 10 B2B Marketing Trends and Predictions for 2021 … Continued

By Sheena McKinney, Executive Assistant to President Matt Heinz at Heinz Marketing As the year comes to an end, it’s only fitting we stop to reflect On the good, the bad and even the ugly we’d much rather deflect They say it’s amazing what a difference a year can make True, but maybe there’s another … Continued

By Lauren Dichter, Marketing Consultant at Heinz Marketing The Case for Interactive B2B Content As humans, our attention spans are at their shortest ever, thanks to technology. If you don’t believe it, just watch The Social Dilemma on Netflix! Or simply think about how long it takes you to write a decent blog post without … Continued

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and … Continued