By Sheena McKinney, Executive Assistant at Heinz Marketing It’s funny how you find a favorite new tool sometimes. Recently for our weekly podcast, Sales Pipeline Radio, I needed to create a custom, branded “overlay” (essentially a transparent background) for StreamYard which is what we use to live stream to LinkedIn and YouTube every Thursday at … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How Conversion Funnels Create a Better Customer Journey … Continued
By Payal Parikh, Director of Client Engagement at Heinz Marketing Numerous studies have shown that sales and marketing alignment leads to increased revenue, improved campaign performance, better win rates, and improved customer retention. In fact, according to a study by Aberdeen, when sales and marketing teams are aligned, they generate 32% more revenue, retain 36% more … Continued
By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of … Continued
By Brittany Lieu, Marketing Consultant at Heinz Marketing Are you taking advantage of your iPhone’s full potential? I may sound like an Apple store employee but that’s because I once was. From my time selling and setting up hundreds of iPhones, I learned a few things: 1) no one really understands what iCloud is, and … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to A/B Test Your Pricing (And Why … Continued
By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category. For each category I’ll highlight a … Continued
By Jamie Montoya, Engagement Manager at Heinz Marketing If you are anything like me – I am fueled by a competitive spirit. I am the person who constantly checks their Apple Watch to monitor their activity ring. I have fitness tracking down but what about the other essentials in my life? Sleep? Diet? Stress? … Continued
