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By Matt Heinz, President of Heinz Marketing “How I Work” is one of my favorite recurring features in Inc Magazine as well as Lifehacker’s This Is How I Work Series.  A few years ago we started our own! We feature a new B2B sales, marketing or business leader every Thursday, answering “How I Work” questions.  You can catch up on everyone we’ve … Continued

By Joshua Baez, Marketing Consultant for Heinz Marketing Well folks, it’s happened.  I’ve gone full Plant Dad.  And I mean full-on.  With over 70 plants and counting, clearly something happened along the way, and well, here we are.  But this blog is neither the time nor place for judgements, because as I’ve grown as a … Continued

I get a lot of really bad prospecting emails.  Every once in awhile, i get a good one. Last week, I may have received the best prospecting email of the year. It’s from someone I actually know and have met before, who wants to do more copywriting for us.  I haven’t engaged with her much. … Continued

By Matt Heinz, President of Heinz Marketing Yet another great episode of Sales Pipeline Radio in the books. Weekly, we cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. We’ll publish similar highlights here for upcoming episodes.  You can listen to full recordings of … Continued

Stop using your inbox as a to-do list! If you’re like me, you send emails requiring follow-up but need a system to remember to do said follow-up.  You can add calendar reminders or keep those emails in your inbox (or even another folder), but you don’t need to look at or think about that email … Continued

Where should you publish? Your own blog?  Someone else’s blog?  LinkedIn?  Or a different format entirely – webinar, podcast, video? Is your objective fast impressions or more impressions? On Wednesday I published (simultaneously on our own blog as well as on LinkedIn) a post about how B2B marketers should take a role in sales (early … Continued

By Matt Heinz, President of Heinz Marketing “How I Work” type articles are some of my favorite features (as seen in Inc Magazine and Lifehacker). Every week we highlight sales, marketing or business leaders in our very own series.  You can catch up on everyone we’ve featured so far in the “How I Work” series here.  Get tips on productivity, work-life … Continued