By Karla Sanders, Engagement Manager at Heinz Marketing As B2B marketers, we often hear how vital customer data is and how data is king. We all hold personalization and data-driven campaigns to a high standard. The risk of “bad data” disrupting our marketing initiatives, muddying our reports, and obscuring our perception of our ideal customer … Continued
By Sarah Threet, Marketing Consultant at Heinz Marketing Social media is a powerful tool we use in marketing; it’s a powerful tool because it has the ability to spread messaging far, wide, and like wildfire if done correctly (or sometimes incorrectly). Younger generations who have grown up with the internet, and who have been exposed … Continued
By Maria Geokezas, Chief Operating Office at Heinz Marketing It’s time to “batten down the hatches.” At least according to Jeff Bezos and other renowned economists. Of course, when someone as well positioned to weather a recession as Bezos issues a warning, everyone listens. But businesses can’t hide through a downturn and hope for the … Continued
If you’re in sales or marketing, then you know how important it is to have a finger on the pulse of the latest content trends. And if you’ve kept up with our previous App of the Week recommendations, you know that we’re always on the look-out for software and apps that free up some time … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Big stars, big … Continued
By Carly Bauer, Marketing Consultant at Heinz Marketing We are in the midst of a potential recession; current budgets are being evaluated and cuts are being made to areas less prioritized. For many we are also nearing the end of the fiscal year and are working on new budgets for 2023. With budgets in mind and … Continued
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. ‘Reverse mentorship’: How … Continued
By Michelle Voznyuk, Senior Marketing Consultant at Heinz Marketing As the end of the year quickly approaches, you’re probably deep in planning for 2023. But equally important as looking forward to and preparing for next year is reflecting on the year behind us. There’s a lot that can be learned in retrospect. Identifying what went … Continued
