Recent Posts

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Buyers Leave Your Clients. Find Them and Sell to Them … Continued

By Stephanie Carrillo, Senior Marketing Consultant at Heinz Marketing Recently, I was doing some SEO keyword research, and it showed people are confused between the sales funnel and sales pipeline; many people believe they are the same based on search behavior. Understanding the difference is important for B2B sales and marketing. Companies will spend many resources … Continued

By Brenna Lofquist, Senior Marketing Consultant at Heinz Marketing Listening is the ability to accurately receive and interpret messages in the communication process. Listening should not be confused with hearing, they are two different words with two different meanings. A few months ago, I listened to Dorie Clark’s LinkedIn Learning session, Improving Your Listening Skills, … Continued

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and … Continued

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Critical Elements of Proactive Client Retention Of all the clients … Continued

By Maria Geokezas, Vice President of Client Services at Heinz Marketing Even before the pandemic, we were all experiencing the feeling of being overwhelmed by the amount of content available.  It seems to have gotten more intense.  So far in 2020, 70 million new posts appear monthly on WordPress blogs alone (WordPress accounts for 27% of … Continued

By Sheena McKinney, Executive Assistant at Heinz Marketing I love productivity tools.  I recently learned about Cozi, a family organizing app that does it all. It helps coordinate and communicate everyone’s schedules and activities, track grocery lists, manage to do lists, plan ahead for dinner, and keep the whole family on the same page. If … Continued