“How I Work”: Meagen Eisenberg, VP of Demand Generation, DocuSign

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward we will feature a new B2B … Continued

Matt’s App of the Week: Nuzzel

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. Short and sweet today.  It’s … Continued

Are you focused on sales or lifetime value?

Guest post by Troy Burk, CEO, Right On Interactive It’s often been said it’s easier and less expensive to retain or upsell a customer than to bring on a new one. But, companies continue to allocate the majority of their … Continued

“How I Work”: Ardath Albee, Marketing Interactions

“How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including  Anthony Iannarino, Dave Brock and Trish Bertuzzi) participated as well. Periodically moving forward we will feature a new B2B … Continued

Are buyers allergic to you?

Guest post by Jamie Shanks, managing partner, Sales for Life That epic 2014 winter we’ve all suffered through has put allergy sufferers on notice; the pollen this year will be especially bad. And while allergy sufferers everywhere tend to panic … Continued

Content Marketing from the Pros: A Quick Webinar Recap

By Jackie Jordahl, marketing coordinator for Heinz Marketing We’re on a mission to provide rich information and education for busy B2B marketing and sales professionals. As part of this mission, Heinz Marketing developed the B2B Marketing FastTracks Webinar Series that … Continued