34 things I’m thankful for

This is a greatly abbreviated list.  Amazing how many things I too often take for granted. My health My amazing wife and kids College football Keyboard shortcuts NFL Red Zone Sheena, my unbelievable assistant MLB.TV WordPress The Tornado Retro 51 … Continued

Six questions to ponder over the holiday weekend

You’ve worked hard this year, and you deserve four days with your family (and/or with friends, food and football).  Take the time to sleep in, eat too much, re-connect with the people you care about most. I’m going to try … Continued

Why you should focus on “need generation” in 2015

The tactics and channels may remain the same, but there’s a big difference between what most people think of as lead generation, and what really amounts to “need generation” for market-leading B2B companies. Lead generation too often just means acquiring … Continued

Matt’s App of the Week: Giftstarter

Let’s say someone on your holiday gift list really wants a big-ticket item, but it’s clearly beyond your budget.  However, if everybody in the family chipped in, you could get Uncle Johnny what he really wants and save everybody a bunch of … Continued

B2B Reads: complexity, social psychology & 10,000 hours

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add … Continued

Just suck it up and move on

Someone told me once that the only thing that matters, the only thing you need to worry about, is what you do right now.  The past is no longer relevant, and the future does not yet exist. I believe reality … Continued

What are B2B marketers anticipating in 2015?

As we all look forward to 2015, we wanted to collect thoughts and feedback on priorities, plans, and opinions about the B2B marketing efforts in the new year at your company as well as leading B2B companies nationwide. Take the survey! … Continued

B2B Reads: lessons learned & why we don’t listen

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add … Continued

A proven homework assignment for inside sales candidates

This is one of my favorite ways to separate the good from not-as-good inside sales candidates we see on a regular basis. Interviews are great but aren’t anywhere near the typical environment in which those sales professionals are going to … Continued