B2B Reads: Marketing with Cool Flasks

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add … Continued

The Toddler Approach to Successful Marketing

We sometimes assume (wrongly) that more choices are good.  Not true. The more choices you give people, the more likely they will overthink the decision.  Spend too much time comparison shopping.  Get intimidated or frustrated or bored. And when that happens, … Continued

Six things to do when you feel overwhelmed

Earlier this week I attended a meeting where a new sales & demand generation model was being introduced to the broader staff.  To start the meeting, the CEO asked each team member to give a one-word answer to how they were … Continued

Does your old work make you cringe?

Maybe it should.  Because if it doesn’t, that could mean you’re not learning. Not improving. Not getting better. I look at the way I wrote at the start of this blog and absolutely cringe.  I look at the way I … Continued

Matt’s App of the Week: Scratch

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. I still use pen & … Continued

B2B Reads: paintball, chess & champions

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add … Continued

Your prospect’s assistant is an ally, not an obstacle

In most sales situations, if you’re treating the administrative assistant who supports the decision-maker as a gatekeeper, you’re introducing unnecessary friction into your sales process.  You may actually lengthen your sales process, and decrease your chances of winning the deal. … Continued

Are you data driven or results driven?

They can be the same, but too often they’re different. Your scorecard might be full of numbers, but they might not really matter.  If the numbers you’re measuring don’t relate to results, you might be measuring (and executing) in a … Continued

Matt’s App of the Week: QuotaDeck

This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. It’s like referrals on steroids, … Continued