Events

[On-Demand] “From Signals to Revenue: The Modern Growth Playbook for CMOs and CROs”

[On-Demand] “From Signals to Revenue: The Modern Growth Playbook for CMOs and CROs”
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Growth doesn’t just come from new logos—it comes from knowing your buyers better at every stage. B2B prospects and customers are signaling their needs long before they ever fill out a form. The question is: are your teams aligned to act on those signals? 

In this on-demand webinar, Matt Heinz (President, Heinz Marketing), Julie Persofsky (GTM Advisor & Rev Exec), and Trey Harnden (Enterprise Account Manager, Folloze) unpack how leading revenue teams are using behavioral and intent signals to fuel both pipeline creation and customer expansion.

 

You’ll learn: 

  • How to decode buyer behavior—across both prospects and customers—to uncover hidden opportunities 
  • Misconceptions that keep go-to-market teams from effectively using intent signals 
  • How to activate signal-based plays across sales, marketing, and customer success 
  • Real-world examples of how companies are growing faster by turning insight into action throughout the entire buyer/customer journey  

Whether you’re trying to fill the funnel or deepen customer relationships, this session will help you turn intent into impact—across the full buyer journey. Watch the on-demand recording!