[On-Demand Webinar] “Ghosted to Growth: Revenue Leaders on Buyer Re-Engagement

Engaging today’s B2B buyer is harder than ever. Sales cycles are longer. Attention is fragmented. And traditional marketing tactics aren’t cutting through. But some revenue teams are adapting—and winning—by rethinking how they connect with buyers across the journey. 

In our on-demand webinar, sponsored by PathFactory, host Matt Heinz (President, Heinz Marketing) is joined by speakers and revenue leaders, Patricia DuChene (Head of Marketing, Sendoso), and Andrew Reed (Director of ABM, AVEVA) as they share how they’re building trust, increasing conversion rates, and shortening sales cycles—by creating content and campaigns that truly resonate. 

Now watchable on-demand, you’ll learn: 

• What today’s top-performing teams are doing differently to engage modern buyers 
• How content strategy and sales enablement are evolving together 
• The role of personalization and signal intelligence in building trust and accelerating decisions 
• Tactical examples of what’s working—and what’s not—from real customer journeys 

Whether you’re navigating a slow pipeline or looking for smarter ways to drive engagement, this conversation will offer practical, peer-led insights you can put to work immediately. After your watch-through, check out our content track of exciting growth resources!