B2B Reads: 10 Crucial Factors, 7 Guiding Principals, 14 KPI’s for B2B Marketing Strategy, and More!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

How to Overcome Modern B2B Sales Challenges By Kateryna Ryzha
For this article, Kateryna consulted experts on B2B sales and email marketing tactics who specialize in overcoming B2B sales challenges. They provided insights and strategies that shape this comprehensive guide for navigating today’s complex B2B landscape.

10 Crucial Factors That Can Influence Your B2B Marketing Strategy By Jenny Chang
It is your job to attain the target audience’s needs; you must therefore up your ante to ensure that your service, product, and intangibles actually meet and even exceed customers’ requirements. Here’s how.

Seven Guiding Principles for Noticeably Better B2B Marketing By Jason Ball
Do you know the fundamental principles of marketing?  The following seven simply work. So, to elevate your marketing—improve performance and impact—make sure you’re ticking all these boxes.

Beyond the Hype: The Real Path from B2B Prospect to Buyer By Alexander Gorbunov
This article aims to dispel several myths and provide an understanding of the nuances of converting prospects into interested buyers.

B2B Marketers Say Improving Data Quality is Top Priority By Constantine von Hoffman
New studies show companies using content syndication and programmatic were almost twice as likely to have had a significant revenue increase last year. Read on for more.

14 B2B Marketing Metrics & KPIs that Matter to Your Business in 2024 By Tomer Harel
Identifying and tracking the most impactful metrics and KPIs has become essential for business success. By focusing on data-driven decision making, B2B marketers can refine their strategies, enhance customer engagement, and drive sustainable revenue growth.


Want to brainstorm? Get in touch.