B2B Reads: 15 Trigger Events to Boost Sales, Essential KPI’s & Jobs and More!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

15 Trigger Events to Boost Your B2B Sales By Sascha Hirt
This article covers all you need to know about trigger events and how to get the most out of this incredibly helpful sales tactic. Sascha shows you what trigger events are, what they can do, and how they help drive sales for your B2B business.

The Psychology Behind Successful B2B Sales By the telemarketing company
Today’s successful B2B selling strategies are rooted deeply in psychological principles that respect and respond to the evolving expectations of buyers. Selling is no longer just about closing a deal—it’s about opening a relationship that could yield lifelong customers and advocates.

Why Modern B2B Marketing Must Include SEO to Reach Buyers By Aaron Eaves
Find out why integrating SEO into your company’s marketing strategy could help you reach and engage your target audience more effectively.

10 Crucial B2B Marketing Strategies To Use For Growth By Robb Fahrion
By implementing targeted strategies, you can significantly boost your ROI and stay ahead of the competition.

Lead vs. Prospect vs. Sales Opportunity: How To Move From One to Another? By Zorian Rotenberg
In this post, Zorian digs into how to identify a sales opportunity and how to convert a lead into a prospect. Help your team be on the same page and on track for more conversions.

The Essential B2B Sales KPIs: Measuring What Matters Most By Paul van de Kamp
By targeting specific metrics, you’ll ensure you’re on track to achieve your broader business goals. Tired of chasing after low-quality leads? Say goodbye to wasted time and effort!

5 Essential Jobs in a Go-to-Market Analytics Team By MarketBridge
Successful go-to-market strategies require a thorough understanding of the five essential jobs that analytics teams perform to unlock success. This blog delves into each job, providing insights and best practices for optimal results.

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