B2B Reads: 2025 Events to Attend, 4 Steps to Implement a Sales Enablement Strategy (and More!)

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

An Unconstrained Future: How Generative AI Could Reshape B2B Sales By Lareina Yee, Richelle Deveau, and Steve Reis
In this article, the authors look at how technological changes are currently impacting B2B sellers. Then they explore three pathways for how B2B sales could evolve over the next decade

B2B Marketing: Our Role In Driving Sales During Challenging Economic Times By Karl Van den Bergh
Here are some tips to set your team up for success in what continues to be a challenging business environment

‘Parallel Universes’: B2B Marketers on Navigating the ‘Healthy Tension’ with Sales By Hannah Rashbass
While some tension is normal, shared goals and data-driven strategies can bridge the gap between B2B sales and marketing teams.

The Best B2B Sales and Marketing Events to Attend in 2025 By Amir Reiter
Whether you are a seasoned attendee or new to the scene, these events offer a unique opportunity to learn, network, and grow.

B2B Sales Enablement: 4 Steps to Implement a Strategy and Why You Should By Michael Welch
If your goal is to establish a robust sales enablement process that will eliminate the gap — or chasm, really — between initial touch points and closed deals and ultimately set the stage for sales success, read on.

 Want to brainstorm? Get in touch.