B2B Reads: 40+ B2B Marketing Statistics to Know for 2024, 13 Best B2B Marketing Channels, Unpacking 2023 and more!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

The State of B2B Sales in 2023 by Ayaz Nanji
B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group. The report was based on data from a survey conducted in 2023 among 322 B2B sales leaders from around the world.

40+ B2B Marketing Statistics to Know When Building Strategy for 2024 By databox
If you’ve started to think about what your strategy will look like in 2024, you may have many questions and doubts. To help you resolve them and make informed decisions about the best marketing approach for your B2B business, Databox has surveyed hundreds of companies to learn a lot that can help!

8 B2B Content Marketing Examples to Inspire your Marketing Strategy By Jacqui-Lee Katz
Get inspiration for your B2B content marketing strategy, and learn how to track its success, and where to find a freelancer to help with your content marketing needs.

13 Best B2B Marketing Channels in 2023 By Gergana Mileva
B2B marketers must explore various channels to connect with a diverse audience rather than relying solely on one or two preferred promotion methods. Selecting the right B2B marketing channels can lead to greater success for marketers and businesses.

Navigating the Future: Unpacking 2023 Top B2B Marketing Trends By Nikita Bykadarov
In this article, Nikita dives deep into the patterns that are defining 2023 and will continue to grow in the years to come. Unpacking these trends can be an invaluable tool for companies striving to remain relevant, competitive, and successful.

A Complete B2B SEO Strategy By Brian Dean
And in this post you’ll learn:

  • How B2B SEO works
  • How SEO for B2B is different than B2C
  • How to create content that turns into leads
  • Unique backlink opportunities for B2B businesses
  • Lots more