B2B Reads: 2025 Google Algorithm, Top 10 Marketing Channels, Social Selling Transformation and More!

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Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

These 14 Types of Evidence Instantly Build Trust …and Convert Visitors into Leads By Andy Crestodina
Some websites sparkle with evidence and reasons to believe. Other websites are really just piles of unsupported marketing claims. Read for a guide for building pages that build trust with visitors. It’s a list of 14 types of evidence you can add to any page, along with our best tips for leveraging each and some great AI prompts.

The 2025 Google Algorithm Ranking Factors By Evan Bailyn
First Page Sage began conducting a continuous study of Google’s algorithm 15 years ago, publishing its results publicly. As the largest SEO firm in the US, it has a sizable data set on which to base its understanding of the factors that comprise Google’s search algorithm. Read on for the Q1 2025 update, along with a description of each factor and a summary of changes from the past year and what it means for marketers.

Top 10 Marketing Channels for B2B That Boost Sales Success By Swetha (on alore)
Discover the best marketing channels for B2B to generate quality leads and drive sales. Learn practical strategies to grow your business effectively!

How Social Selling Transforms the B2B Sales Landscape By Jenevi
The era of traditional B2B sales is fading, and B2B social selling has emerged as a game-changing strategy for modern sales teams. By leveraging platforms like LinkedIn, focusing on trust-building content, and establishing thought leadership, you can meet today’s buyers where they are—online and informed.

Boosting B2B Sales with Smart Content Marketing Techniques By Vito Vishnepolsky
you can’t just post anything online & expect it to work.  You need an outstanding content marketing strategy.  Vito gives you some proven techniques to use content marketing to increase your business sales.

Want to brainstorm? Get in touch.