B2B Reads: 6 Ways to Shorten Sales Cycles, Impactful Video Strategy, Getting Back to Basics and More

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

How Five Key Trends Are Shaping The Next Wave Of B2B Marketing By Rekha Thomas
The time is now to ask yourself if your go-to-market organization has what it takes to succeed in the “handraiser” wave of B2B marketing. The first step? Accept what’s happening in the market and commit to adapting your teams and strategies to keep up.

Getting Back To Basics With B2B Marketing By Pete Lorenco
Through their behavior, buyers are telling us that they want less noise and more value. As we move into 2025, a return to the basics — high-quality, insightful and buyer-focused content — is the way forward in an era where buyers are more empowered and self-sufficient than ever before.

6 Ways to Shorten the B2B Sales Cycle with Proven Strategies By DocketAI
The average B2B sales cycle today is approximately 4 months. The longer this cycle, the higher the chances of businesses losing a prospect. But what if you could accelerate your sales process and in turn reduce costs and maximize profits? In this post, you will find actionable tips to help you reduce your sales cycle as much as possible without putting in extra hours.

Building a B2B Video Marketing Strategy With Impact By Shadrack Wanjohi
In this guide, Shadrack will  walk you through the evolution of B2B video marketing. You’ll discover how to craft a strategy that resonates with decision-makers at every stage of their journey, find the sweet spot between engagement and professionalism, and build a video presence that drives real business results.

Mastering B2B Business Management: Strategies for Success in the Digital Age By GrowLeady
In this guide, we’ll explore actionable strategies to help you build strong B2B partnerships. From establishing trust to leveraging data for better collaboration, you’ll learn how to turn business relationships into a driving force for success.

Want to brainstorm? Get in touch.