B2B Reads: Agentic AI, Stalling Tech Deals, Business Automation, 5 P’s

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

How Successful Sales Teams Are Embracing Agentic AI by Jaya Prakash (Jay) Kaza, Doug J. Chung, Candace Lun Plotkin, Siamak Sarvari, Jennifer Stanley, Maria Valdivieso

Successful sales teams are embracing agentic AI—autonomous tools that identify, nurture, and close deals. These systems adapt in real time and integrate seamlessly to scale sales impact.

The AI Marketing Revolution: Key Insights from G2’s CMO on How B2B Buying Has Forever Changed by Jason Lemkin

Buyers now expect AI to be built-in rather than optional, and are choosing platforms that allow them to build “agentic” workflows. Traditional funnels are being disrupted: people begin with large language models, value trust over polished messaging, and favor content optimized for LLMs.

Why B2B Tech Deals Really Stall — And What Marketers Can Do About It by Jonathan Franchell

Deals often stall not because of competitors, but because of internal buyer confusion, misalignment, and lack of clarity among decision-makers. To move forward, marketers need to shift from pushing for urgency to helping buyers build confidence, align stakeholders, and clarify their path forward.

Business Automation for Scalable B2B Marketing & Sales by Mike Hakob

​There’s a crucial shift in B2B marketing where leaders can no longer rely solely on stacking up MQLs and webinar signups—they must clearly connect marketing efforts to actual revenue. This article outlines a strategic framework that uses unified data, AI-driven touchpoints, and optimized customer journeys to turn marketing into a revenue-driving machine.​

5 P’s of Marketing Meets Outbound Sales: Aligning Marketing Mix with B2B Lead Generation by Rachana Pallikaraki

When marketing and sales align around the 5 Ps—Product, Price, Place, Promotion, People—outbound lead generation is significantly more effective, with higher conversion and revenue uplift. Disjointed outreach undercut by mismatched messaging and mis-aligned strategy is replaced by coherent, value-led communication that better resonates with prospects.

Have a wonderful weekend and thank you for reading!  If you have B2B news sources you rely on we’d love to hear about them.  Please share them with us.