B2B Reads: AI Prompts and Addiction, Growth Tactics, LLM SEO, and More

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning, we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing, please let us know.

B2B Marketing Prompt Library by Andy Crestodina
The always excellent Andy Crestodina presents his work on a prompt library. This excellent resource is a great read for those of us looking to explore building our own GPTs and workflows.

Confessions of an AI Addict by Tim Metz
Ok, so maybe it isn’t strictly B2B, but as we dig in to using AI to augment everything, it is important to stay grounded. This post helped us remind ourselves how to keep our heads on straight.

Growth Tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman by Lenny Rachitsky
Lessons from some high powered folks. Not so much a read as a listen, but still well worth the time. Lenny does a great interview.

LLM SEO: 8 honest tips for how I rank high in AI search by Omid G
A year ago, we had a discussion about “AIO” as a likely new angle for marketing (just like SEO). A year later, and here we are. While still a frontier, it is worth thinking about how people may come to find you in AI tools. Next, we need to think about how people convert out of AI, if at all. While you are at it, check out his APTK framework.

How tech workers really feel about work right now by Noam Segal and Lenny Rachitsky
Another of Lenny’s posts, but it is important. For many of us, tech workers are our customers. For even more, they are our friends. Empathy is a crucial part of being a human (not just being a marketer). At the very least, this will help you know where your customers are at, but I hope you find some catharsis in here, too.

Have a wonderful weekend and thank you for reading!  If you have B2B news sources you rely on we’d love to hear about them.  Please share them with us.