B2B Reads: Best B2B Marketing Podcasts, Overcome 6 Common Sales Objections, Peloton’s Comeback (and More!)

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Peloton’s Comeback Marketing Plan: Less Bike, Fewer Promotions, More Men By Katie Deighton
Read about Peleton’s marketing strategy and the challenges they’ve faced and  how their strategy is really about not focusing on the bike, better more specific targeting and comm’s  #goodoldfashionedmarketing

Bridging the Divide: 8 Essential Best Practices for B2B Sales and Marketing Alignment By Elevation Marketing
The journey to alignment may have its challenges, but the destination—a high-performing, revenue-generating duo—is well worth the effort.

How B2B Sales Are Transforming: Strategies, Technologies, and Key Metrics for Success By Ty Livingston
Discover the rapid evolution of B2B sales driven by technology and changing buyer behaviors. Learn how to transition from traditional cold calls to digital channels, build stronger relationships, and optimize your sales funnel. Understand the key stages, leverage advanced tools like CRMs and automation, and improve success rates with actionable tips and insights for modern sales professionals.

6 Common B2B Sales Objections and How to Overcome Them By Todd Masson
Read about proven tactics to help your sales team overcome common objections and close more deals. From budget concerns to timing issues, we’ll explore actionable strategies for addressing these roadblocks and keeping the sales process moving full steam ahead.

100 Best B2B Marketing Podcasts in 2024 By Feedspot
Unlock practical strategies and insights with this curated collection of the top B2B marketing and sales podcasts. Perfect for business owners, marketers, and sales professionals, this list dives into topics like demand generation, sales alignment, and effective marketing tactics. Featuring actionable advice, real-world examples, and expert interviews, you’ll learn how to drive revenue growth, extend influence, and stay competitive. Whether you’re scaling a startup or refining established practices, find the tools you need for success here.

Want to brainstorm? Get in touch.