B2B Reads: Beyond Whack-a-Mole Marketing, 2025 Sales & Marketing Planner (and More!)

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking By Ramona Sukhraj
Regardless of industry or audience, there are some KPIs everyone should be tracking, and Ramona compiled them for you here. She’ll define them, why they’re important, and how to track them effectively.

Closing the Deal: Transforming B2B sales with GenAI By Sergio Iocabucci 
GenAI contributes to creating a better overall buying journey for the customer, expediting the sales process and increasing sales commissions as well as company revenues.  Read on for three other ways to apply GenAI in B2B sales to  enhance teams’ day-to-day workflows.

Plan for Success in 2025 with Human Digital’s B2B Marketing & Sales Strategy Planner By human digital
In 2025, B2B marketers will face the ongoing challenge of staying ahead of the curve, which is constantly getting steeper. Planning for the year ahead is essential for achieving sustainable growth. That is why the team at Human Digital have developed the 2025 B2B Marketing & Sales Strategy Planner, a comprehensive tool designed to help you navigate marketing and sales in 2025.

The Art of Valuable Content: Creating B2B Content That Matters By Samuel☔️ Thimothy
In 2025, B2B marketers will face the ongoing challenge of staying ahead of the curve, which is constantly getting steeper. Planning for the year ahead is essential for achieving sustainable growth. That is why the team at Human Digital have developed the 2025 B2B Marketing & Sales Strategy Planner, a comprehensive tool designed to help you navigate marketing and sales in 2025.

Beyond Whack-a-Mole Marketing: Building a Sustainable B2B Growth Engine By OTM
Read on to hear how you can shed light on the financial realities of building a successful marketing engine to help businesses make informed decisions when partnering with a marketing agency.

 Want to brainstorm? Get in touch.