B2B Reads: Go-to-Market Reinvented, Sales Alignment, and the Rise of Agentic AI

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning, we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing, please let us know.

The Next Generation of B2B Go-to-Market Orchestration
A concise and visual take on how leading brands are rebuilding their GTM strategies by unifying data, audiences, and creative execution in one integrated flow. Great inspiration for revenue teams aiming to move faster and smarter.
By Sunil Menon

Could AI Be What Finally Aligns Marketing and Sales Teams?
Marketing and sales alignment has long been a pain point—but AI might actually be the neutral third party that gets both sides on the same page. A sharp, accessible look at how AI tools are reshaping coordination and accountability.
By Steve Armenti

Digital Transformation in B2B Marketing: Key Trends and Best Practices for 2025
A helpful overview of emerging B2B martech trends like predictive analytics, intent data, and hyper-personalization—plus tactical guidance for adoption.
By Cihan Geyik

B2B Reimagined: Transforming Go-To-Market Strategies (Adobe Summit)
This Adobe Summit session digs deep into how brands like NVIDIA and ServiceNow are rethinking everything from segmentation to sales enablement—great takeaways for teams pursuing more agile GTM strategies.
Presented by Sunil Menon

Pipeline360 Report: B2B Marketers Seek Insights, Need Greater Sales Alignment
This fresh research from Pipeline360 reveals how today’s B2B marketers crave better data and closer sales ties—but struggle with execution. A quick read with strong stats to bring into your next alignment meeting.
By Sherry Chiger

Have a wonderful weekend and thank you for reading!  If you have B2B news sources you rely on we’d love to hear about them.  Please share them with us.