B2B Reads: Smarter AI, Strategic Personalization, and Modern Martech Wins

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

CMOs Plan Big Investments In AI For The Next Three Years by Megan Poinski,

A recent Forbes report reveals that 71% of CMOs plan to invest over $10 million annually in generative AI in the next three years, with 83% optimistic about its impact. This shows that AI is moving from experimental to foundational in marketing strategy. The article highlights real-world examples of how AI is already improving content creation, targeting, and customer insights, making it clear that this is a trend marketers can’t ignore.

Laying the Groundwork for Smarter, AI-driven Marketing by Mike Pastore

AI-powered decisioning is only as good as the governance and data infrastructure behind it. This piece emphasizes the importance of clean data systems and internal guardrails before chasing flashy tools, reminding marketers that the basics are critical. Companies that invest in this groundwork see smoother scaling and avoid costly missteps, which makes it a must-read for anyone planning to implement AI strategically.

Standing Out In A Zero-Click World Starts With Stronger Collaboration by Lisa Gately

As AI-powered search and summaries reduce clicks to brand websites, marketers need to rethink how they reach buyers. This article explains why collaboration across teams and structured content is key to standing out in a zero-click environment. It’s practical advice for brands that want to maintain visibility and influence in an increasingly AI-driven search landscape.

AI-powered Personalization: The Future is Here, but are Brands Ready? by Claire-Louise Green

Marketing Week reports that only 39% of B2B marketers personalize their website experiences, despite AI strategies boosting productivity by 64% and customer engagement by 61%. The article makes it clear that the tools are available, but many brands haven’t turned them on yet. It’s a solid reminder that personalization isn’t just a nice-to-have, it’s becoming table stakes for effective B2B marketing.

Why Pilots, not RFPs, Define the Future of Martech Selection by Gareth Chilton

Have a wonderful weekend and thank you for reading!  If you have B2B news sources you rely on we’d love to hear about them.  Please share them with us.