B2B Reads: The Future of Email Marketing, Evidence of SEO Erosion, Making Brilliant (not Boring) Technical Content and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

The Future of Email Marketing By Hoppy Copy
Check this out if it’s your goal to create and send emails that people actually want to read. Emails that feel personal and unique, not like a cookie-cutter newsletter. At 3x the speed and half the price.

Some Evidence of SEO Erosion By Gaetano Nino DiNardi
G2 has lost an astonishing 80% of their SEO traffic since 2023.  Here’s Gaetano’s take on what happened, with an example: “best endpoint detection and response software”

16 Proven B2B Marketing Strategies That Get Results By Brian Dean
This is a list of 16 B2B marketing strategies that are working great right now. I’ll go through these strategies in detail, so you can understand EXACTLY how to apply them to your own B2B marketing efforts.

Boring To Brilliant: Turning Technical Content Into B2B Sales Gold By Renae Gregoire
How do you make complex, technical content captivating without sacrificing substance? The answer lies in thinking about your content less in terms of mere information and more in terms of experience—one that engages, educates, and converts.

Bigger Budgets, Realistic Expectations: The New Normal For B2B Marketing In 2025 By Kelly Lindenau
Despite economic uncertainty and tight budgets across industries, 65% of B2B marketers saw budget increases in 2024 and expect even growth in 2025. In an unexpected turn of events, these higher allocations don’t necessarily come with loftier goals, as 51% of practitioners faced less ambitious KPI demands. These findings were revealed in “The Marketing Spend Strategy: How Marketing Executives are Funding the Future to Hit KPIs,” an annual research report released by B2B communications and content agency 10Fold.

Want to brainstorm? Get in touch.