B2B Reads: What 2025 Predictions Reveal, Two Takes on 12 Trends to Follow in 2025 and More!

Summary

Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

What Our 2025 B2B Marketing Predictions Reveal About Evolving Buyer Behaviors and Trends By Melody Selby
Melody dives into the key trends, innovative strategies, and technologies set to transform marketing practices and customer engagement in 2025. Whether you’re an experienced marketer or just getting started, these predictions and actionable perspectives will help you adapt and excel in the changing B2B environment for next year.

The Power of Personalization in B2B Marketing Strategies By Stefan Katanic
B2B buyers now demand personalized communication, just as consumers do. To remain competitive, marketers must adapt their strategies to deliver timely and tailored responses. Let’s explore this further.

Bold New Ideas to Ignite B2B Marketing Success By Indiana Lee
Marketing teams ready to move beyond conventional approaches while maintaining high standards for measurement and validation put themselves in a position to capture market share as B2B buying continues to evolve.

12 B2B Digital Marketing Trends to Follow for 2025 By Macy Storm
Having a strong online presence is crucial in 2025 if you want to earn qualified leads and drive revenue for your B2B business. By looking at B2B digital marketing trends, you’ll get an idea of where you should spend your time, money, and energy in 2025. In this blog, Macy covers the top trends in B2B marketing

Compared these articles— (interesting to see the overlap!)

12 B2B Marketing Trends for 2025 By Clara Autor
To remain competitive in 2025 and beyond, B2B companies need to leverage these trends to improve engagement, personalization, and efficiency in marketing. With the help of our experts, we’ll talk you through the top 12 B2B trends in 2025 that will shape your marketing strategies and position your business for long-term growth and success.

Want to brainstorm? Get in touch.