B2B Reads: What’s Keeping CMO’s up at Night? Empathize to Realign, Diversity & Inclusion and More!



Some of our favorite B2B sales and marketing posts from around the web this week.

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

AI in B2B Sales: Strategies for Maximizing Your Revenue  By  Kezia Jungco
From lead qualification to personalized engagement and predictive analytics, AI is empowering businesses to stay ahead of the curve and maximize revenue. Here’s what you need to know

Understanding the Importance of Diversity and Inclusion as a B2B Marketing Trend By MTC NEWS DESK
Diversity and inclusion are not just buzzwords but are extremely critical components to creating a successful B2B marketing campaign and strategies that will help create a better position in the competitive B2B market.

Boring to Bold: How B2B Marketing Creativity Transforms Brands By Jason BallRisky business or smart strategy? Why bold marketing moves are winning in B2B.

Empathize To Realign: Demandbase Experts Weigh In On Keys To Sales & Marketing Alignment By  Kelly Lindenau
Read on to learn how the industry can operate more smoothly and achieve much greater success. Everyone will be more fulfilled in their roles and professional relationships. Life’s too short for contention between departments; it serves no one and hurts everyone. It’s time we all move forward to something better

What’s Keeping CMOs Up At Night? By Mark Emond
Mark shares common concerns and how to move forward with resilience.  He also shares three things CMO’s should be doing at this time.

Three Trends Shaping the Future of Buyer Engagement By James Landry
Read on to explore three shifts, the impact they’re having on tech buyers and businesses and how B2B tech businesses can adjust their strategies to effectively reach their target audience

Want to brainstorm? Get in touch.