B2B Reads: Selling Diapers, Attracting More Fulfilling Clients and Taking Risks

Summary

The best marketing insights this week remind us that growth—whether for your brand, your pipeline, or your career—comes from thinking differently.  

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.

Why every business is selling diapers now. AI versus SEO  by Mark Schaefer
Schaefer delivers a sharp warning and opportunity: the future of discoverability won’t hinge on Google rankings but on how AI models recommend your brand. He explains how businesses must now market not just to humans but to algorithms that decide what humans see. If you’re shaping 2026 SEO or content strategy, this is essential context for how AI is rewriting search and brand visibility.

How to Attract More Fulfilling Clients  by Jay Acunzo
Acunzo challenges the “more leads, more clients” mindset that dominates B2B and instead urges marketers to focus on resonance—work that connects with the right people, not just more people. It’s easier said than done. This article helps marketing leaders clarify their positioning, identify ideal-fit clients, and build a brand that magnetically attracts them. It’s equal parts inspiring and operationally useful for anyone refining their ICP or messaging.

‘Fail fast, move on’: Female marketers urged to make risk ‘part of their story’ by Emily Manock at MarketingWeek
This article is a great reminder that marketing leadership isn’t just about strategy and performance. It’s about courage and growth. It shares how senior women in B2B are learning to make risk part of their story, not something to avoidFor marketers navigating constant change or stepping into bigger roles, it’s an inspiring look at how experimentation and imperfection can fuel both career and team momentum.

 

Have a wonderful weekend and thank you for reading!  If you have B2B news sources you rely on we’d love to hear about them.  Please share them with us.