MarTech Moment: Lovable

Summary

This MarTech Moment post explores Lovable, an AI-powered tool that helps B2B marketers build landing pages, apps, and prototypes using plain English prompts. It allows teams to test ideas quickly, iterate faster, and save time on campaigns.

You have a campaign idea, the copy is ready, and the deadline is coming up. But you’re stuck waiting on a dev sprint or design edits before you can launch a landing page. Sound familiar?

That’s the reality for most B2B marketers. Ideas move fast, but execution often lags. I decided to try Lovable, a “vibe-coding” tool that’s grown insanely fast—hitting $100 million ARR with millions of users—and was surprised at how quickly I could get a working prototype.

What Lovable Does From a Non-Expert Perspective

Lovable lets you build apps and landing pages by typing what you want in plain English. You do not need to know code. For example, I typed:

“A B2B webinar landing page with a registration form, countdown timer, and LinkedIn ad tracking.”

Lovable generated a working prototype with layout, draft copy, and basic functionality that I could start editing right away.

Here is the part that matters for marketers:

• No coding required: You can launch a page entirely through the editor. It is ideal for testing ideas without waiting on dev or design teams.
  
• Optional low-code tweaks: If you know a little HTML, CSS, or JavaScript, you can adjust styles, change layouts, or add light interactivity. You really do not have to.
  

This means the tool works whether you have no technical experience or just a little.

My Test: Building a Webinar Landing Page

I used the free version, which has limits, but it was enough to test the workflow.

Start with a prompt
I typed: “Build me a landing page for a B2B webinar. Include a headline, registration form, countdown timer, and space for LinkedIn ad tracking.”

See what it generates
Within a few minutes I had a prototype with:

• Header and sub headline that I could edit
• Registration form with name and email fields
• Countdown clock
• Placeholder text for a thank-you page

Customize it
I added my own headline and event details, changed the button text, and updated the brand colors. Everything happened in the editor without touching code.

Publish
With one click I had a live URL to share with teammates for feedback.

First Impressions

The result was not perfect. The copy was generic, and the design was basic. Some elements would need polishing before going live with prospects. But it was impressive to go from idea to a working page so quickly.

The biggest takeaway was how easy it was to test an idea without waiting on anyone else. That made me think about how much time could be saved in B2B campaigns.

Why It Matters for B2B Marketers

Marketers are under pressure to adopt AI and show value quickly. Tools like Lovable do not replace HubSpot or your CMS. Instead, they give you a low-risk way to experiment, iterate, and move faster. You can test landing pages, microsites, forms, or even small interactive tools in a short amount of time.

Curious about how we support our clients in achieving their marketing goals? Connect with one of our experts today!