B2B Reads: B2B Channel Marketing, Rebuilding Sales Funnel, and a Discussion on Filling Inbound Pipeline

Summary

Some of our favorite B2B sales and marketing posts from around the web this past week.

Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing, please let us know.

Mastering B2B Channel Marketing: Your Ultimate Guide to Success from the AdRoll Blog
Learn how B2B companies identify the right channels, tailor content to precise buyer needs, and use ABM-driven strategies—like partnerships, influencer collaboration, and multichannel distribution—to generate higher-quality leads and accelerate revenue.

How to Build an Outbound B2B Sales Strategy? by CallingAgency
Discover how modern outbound sales—driven by AI, personalization, and precise targeting—helps B2B teams accelerate pipeline growth, control the sales process, and consistently win bigger deals.

I keep missing the mark with inbound B2B leads—How do you actually fill your sales pipeline? from r/b2bmarketing

In this active discussion on the Reddit community r/b2bmarketing, the original poster is struggling to generate predictable inbound pipeline despite consistent content, and commenters agree that inbound alone is unreliable—arguing that focused outbound, tight ICP targeting, authentic community engagement, and relationship-driven partnerships create far more consistent results. It’s still active, so check it out or join in on the discussion.

How to rebuild your B2B sales funnel: A blueprint by Stuart Gammon

Regularly refining your B2B sales funnel with AI-driven insights helps GTM teams personalize engagement, optimize every stage of the buyer journey, and reliably convert more prospects into predictable, scalable revenue.

How to Build a Strategic Sales & Marketing Budget for B2B Company Growth by Sara Hanlon
Turning your B2B budget into a strategic growth engine means grounding every investment in clear ICPs, revenue targets, funnel math, coordinated sales–marketing alignment, and a disciplined cycle of testing, learning, and scaling so your spend moves from guesswork to predictable, revenue-driving impact.

Have a wonderful weekend and thank you for reading!  If you have B2B news sources you rely on we’d love to hear about them.  Please share them with us.