Top 5 Reasons Why I’m Going to Marketing Prof’s B2B Forum


By Karla Sanders, Engagement Manager at Heinz Marketing

Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending!

For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. This year, the B2B Forum is back with Marketing Profs’ first in-person meeting since 2019! This year’s event will be held in Boston, from October 12 to 14. It is jam-packed with 53 sessions and 7 keynotes all aimed at giving B2B professionals real-world strategies to make an impact. If you prefer virtual events, you can join the fun too!

If you’re like me who values learning and networking, here are 6 excellent reasons why you shouldn’t miss Marketing Prof’s B2B Forum this fall.

Reason #1 Develop your business thanks to the B2B expert speakers

By attending, you will gain access to more than 50 sessions where you can discover real-world, practical insights to help you hone your skill set and make plans for 2023. Plus, you’ll get the opportunity to hear from our very own Matt Heinz as he explores the processes and playbooks needed to create a seamless prospect experience in his session titled “Mastering the Prospect Experience: Increasing Loyalty & Conversion Throughout the Buying Journey“.

Also, Marketing Profs is offering 20% off when you use the code MPB2BFTW*. You don’t want to miss this!

Reason #2 Network with the best in the field

The event will bring together fellow B2B marketing professionals such as C-level decision makers, business directors, managers, and aspiring marketers from all over the country. There will be 450 expected live event attendees with breakout sessions specially designed to encourage networking and learning.

You can book a private 15-minute consultation at Office Hours with the Experts.  Get answers to your burning questions by bringing a specific business problem and receiving instant feedback. You can also get strategic insights and new ideas on the spot.

There will be Off-The-Clock events such as a photo walk in the morning and Profstoberfest at night. What a great treat!

This is the perfect place to meet a variety of decision-makers, champions, and influencers under one roof, whether you’re looking for new partners or customers, or you simply want to benchmark and share ideas with your peers.

Reason #3 Get practical tips on how to improve as a B2B professional

You will have the opportunity to participate in 6 Roll-Up-Your-Sleeves sessions that will provide you with a realistic, step-by-step action plan to complete a task. These sessions can help you be more capable when you return to work. Sessions include:

  • LinkedIn Ads: Double Your Performance by Avoiding These Costly Pitfalls
  • The Alt-text Guide for Marketers
  • Start Your Thought Leadership Journey
  • How Did Branded Merch Become So Hot? (And How Can B2B Harness Its Power?)
  • Optimizing Your Instagram Profile and Content
  • Behavioral Design for Demand Generation

Reason #4 You can rally your team to learn and grow together

Many attendees tend to bring their whole team to achieve the best results.

What makes Marketing Prof’s B2B Forum unique is that anyone can join – whether in person (through the live event in Boston) or virtually. Interested participants in small or big groups will learn together and have a common understanding of the challenges and opportunities in the business.

It will also be a fun way to spend time with your team as you learn and grow together! #teambuilding

Reason #5 Get accelerated learning in a perfect Fall setting

Last but not the least, who doesn’t want a fun learning experience in a scenic city such as Boston?! It’s the perfect setting to gain strategic insights, learn from the experts, and have a mini Fall trip as the event will be held in Boston’s gorgeous seaport district, Omni Hotel.

You will surely learn a lot from the 7 keynote speakers and 62 sessions and workshop speakers with relevant and timely B2B topics such as:

  • Account-Based Marketing (ABM)
  • Branding
  • Content Marketing
  • Customer Experience
  • Demand Generation
  • Metrics and Measurement
  • Professional (and Personal) Development
  • Sales Enablement
  • Strategy and Planning

In Summary

So, roll up your sleeves and make sure not to miss MarketingProfs’s B2B Forum this Oct. 14-16. Reserve your slot as they tend to go quickly!

BONUS reminder:

Sign up today for the in-person event and get 20% off your ticket with coupon code: MPB2BFTW. Hope to see you in Boston!