Welcome Jenn Steele, Heinz Marketing’s New COO and President

Summary

Jenn Steele brings deep leadership experience to Heinz Marketing's next phase of growth as COO and President. Matt Heinz continues as founder and CEO, and Maria Geokezas retires after almost 17 years.

We have some news to share. Starting today, Jenn Steele is Heinz Marketing’s COO and President. She brings deep leadership experience to the next phase of our company’s growth. Matt Heinz continues as founder and CEO.

If Jenn’s name sounds familiar, that makes sense. She’s been part of the Heinz Marketing story for a while.

Jenn already knows us well

Jenn has worked in B2B marketing since 2009. She joined HubSpot as employee #80, then went on to serve as CMO at several B2B software companies. As a CEO, she led Kissmetrics through a successful exit and co-founded SoundGTM.

She started working with us in 2018, on a number of content projects and as a subcontractor on client engagements. As a CMO, she also hired us to help build her company’s demand generation function, so she’s seen our work from the client side too. More recently, she’s worked with our team to build the Predictable Pipeline Method into the AI tools our consultants use with clients.

In other words, she isn’t new to the team. She’s worked with us as a partner, a subcontractor, and a client.

“I hired the Heinz Marketing team myself in the past because I knew the methodology worked,” Jenn says. “Now I get to bring my own operating experience to a team whose depth and rigor I already trusted, with the intent to take things to the next level.”

As COO and President, Jenn will run day-to-day operations as we keep working toward our purpose: positively impacting careers and lives by enabling work that matters.

What this means for Matt

Matt isn’t going anywhere. He’ll keep setting the firm’s direction, and he’ll have more time for the work he loves most: meeting with clients, speaking at events, creating content, and running CMO Coffee Talk, the community of more than 4,000 marketing leaders he started.

“We align on purpose and values, and she brings to the table a mix of operating leadership expertise as well as a strong vision for how our service offerings will benefit B2B organizations for years to come,” Matt says. “I’m thrilled to have her as part of the team so I can spend more time with clients and in the market.”

Thank you, Maria

This news also comes with a goodbye. Maria Geokezas is retiring after almost 17 years with Heinz Marketing, including the last five as COO. She helped shape who we are today, and all of us are grateful and will miss her.

Maria and Jenn have spent the last several months working closely together to get ready for this change. Maria put it this way: “I’ve always believed that one of the best measures of what you build is whether it can continue to grow and evolve without you. I’m very happy to say that Heinz Marketing absolutely will.”

What stays the same

If you work with us today, nothing changes on your end. You’ll keep the same team and the same point of contact, and we’ll keep using the same approach to building pipeline.

Please join us in welcoming Jenn, and in thanking Maria for everything she’s done.