[EVENT] B2B Marketing Exchange 2025 – How to Build Predictable Pipeline in Complex Markets

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Don’t Miss Matt’s Breakout Session at #M2BMX

How to Build Predictable Pipeline in Complex Markets

Tues. 2/25 – 3:30-4:00 PT (GTM Strategy Track) 

When you aren’t reaching your demand generation goals, there isn’t one magical solution to get your sales pipeline back on track. Revenue growth requires a holistic approach to understanding your organization’s needs as well as the needs of your target audience. And this is especially critical for long, complex buying journeys.

The Predictable Pipeline methodology will help you create stronger campaigns and programs that drive brand awareness, fill your funnel, and accelerate sales. It includes both external and internal best practices that increase speed to market, agility, productivity and scalable impact.

In this fast-paced session, Matt will walk through an actionable framework, self-assessment tool and recommended immediate next steps to accelerate your own predictable pipeline. Every attendee will also get a free copy of the 85-page Predictable Pipeline Workbook as well as a free copy of Matt’s new book Full Funnel Marketing.

B2B Marketing Exchange Experience 2025 – Phoenix, AZ
Building Bridges, Breaking Barriers:

Entering A New Era of B2B Marketing

Save 30% on your pass when you register in a group of 3 or more!

Roll Out The B2B Marketing Blueprint

The future of B2B marketing is ready to take shape, and we’re laying down the foundation for a brand-new era at B2B Marketing Exchange West. This year’s theme, “Building Bridges, Breaking Barriers,” centers on creating innovative strategies and overcoming today’s biggest marketing challenges, from budget constraints and evolving buyer journeys to navigating AI adoption and improving performance measurement. Over the course of three days, attendees will sharpen their skills and collaborate with peers through a diverse range of sessions, including workshops and roundtables, case studies, lunch & learns, and more. Join us this February and get your blueprint to success at #B2BMX West!