[FREE WEBINAR] BREAK THROUGH Collaboration Drag: Streamline Your Go-To-Market
About this webinar
B2B Marketing is complex and it’s not getting any easier. Achieving consistent success requires a coordinated team effort across multiple channels, departments, and touchpoints. As we lean into Account-Based Everything (ABX), partner, and expansion efforts, tight cross-functional collaboration is essential to driving larger deal sizes and higher win rates. However, the intricate nature of modern marketing programs often leads to what Gartner describes as “Collaboration Drag,” where missed deadlines and delayed campaigns hinder results.
To address this, we must shift our focus from trying to untangle individual contributions to tracking the collective impact of our multitouch strategies. By doing so, we can optimize our demand workflows, leading to greater time and cost efficiencies, more predictable revenue impact, and ultimately, a more streamlined go-to-market motion.
Watch the on-demand webinar where a panel of CMOs will share how they have dealt with these challenges. Attendees will gain actionable tips and templates to guide their organization out of collaboration drag and into an efficient path to market.