[Live Webinar] “From Signals to Revenue: The Modern Growth Playbook for CMOs and CROs”

Growth doesn’t just come from new logos—it comes from knowing your buyers better at every stage. B2B prospects and customers are signaling their needs long before they ever fill out a form. The question is: are your teams aligned to act on those signals? 

In this interactive webinar, join Matt Heinz (President, Heinz Marketing), Julie Persofsky (GTM Advisor & Rev Exec), and Trey Harnden (Enterprise Account Manager, Folloze) as we unpack how leading revenue teams are using behavioral and intent signals to fuel both pipeline creation and customer expansion. 

You’ll learn: 

• How to decode buyer behavior—across both prospects and customers—to uncover hidden opportunities 
• Misconceptions that keep go-to-market teams from effectively using intent signals 
• How to activate signal-based plays across sales, marketing, and customer success 
• Real-world examples of how companies are growing faster by turning insight into action throughout the entire buyer/customer journey  

Whether you’re trying to fill the funnel or deepen customer relationships, this session will help you turn intent into impact—across the full buyer journey. Register today to save your spot!