[PODCAST] Market Impact Insights: The New State Of B2B Marketing – Matt Heinz
![[PODCAST] Market Impact Insights: The New State Of B2B Marketing – Matt Heinz](https://www.heinzmarketing.com/wp-content/uploads/2024/10/new-state-of-marketing-podcast-impact-marketing.png)
Heinz Marketing Founder/President Matt Heinz shares how focusing on impact versus volume makes all the difference for sustainable growth. Injecting more intelligence into marketing actions by watching for “intent signals” is a true differentiator. Bringing a servant leader mindset that embraces more dynamic “written in pencil versus set in stone” planning while putting team success is the key to elevating performance over time.