Sales Pipeline Radio Epi. 366 – Matt Heinz & Mark Nardone, CMO at PAN
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The show is about 20 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales and marketing professionals.
Watch and/or listen to “How Data and Storytelling Impacts All of Sales, Brand and Marketing” with my guest is Mark Nardone, CMO at PAN.
Watch or Listen to Learn:
- How storytelling differentiates brands, builds trust, and creates emotional connections with customers in B2B
- Why companies are reinvesting in storytelling to foster deeper engagement and grow their pipeline
- How and why data is essential for crafting personalized stories that resonate more effectively
- How successful businesses balance long-term branding with short-term demand generation
- The role AI plays in helping companies scale personalized stories for a broad audience
Read the full transcript on the blog.