Sales Pipeline Radio – Forrester B2B Summit 2025

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We’re excited to share a special series of podcast episodes Matt Heinz recorded live from the bustling marketplace floor at Forrester’s B2B Summit 2025—featuring conversations with Forrester analysts, ROI award winners, and standout marketing leaders. Check back as episodes are released over the coming weeks!

How Marketing, Sales, And Product Leaders Can Activate A Perpetual Growth Strategy with John Arnold, Principal Analyst, Forrester.

Will AI and Self-Service Sales Define the Next Decade of GTM? with Rick Bradberry, Executive Partner, Principal Analyst, Forrester.

How AI Agents are Changing How GTM Teams Operate with Jessie Johnson, Principal Analyst, Forrester.

Five Hidden Threats B2B CMOs Can’t Ignore with Karen Tran, Principal Analyst, CMO Advisor, Brand Strategy, Forrester.

How Revenue-Responsible Marketing “Expands” to Customer Success with Nora O’Leary-Roseberry, Director, Digital Success and Leslie Smith, Manager, CS Operations at Conga.

Lead Management Directly Leads to Revenue Impact for Palo Alto Networks with Lauren Daley, Director, Marketing Operations and Jeremy Schwartz, Sr. Manager, Global Lead Management & Strategy at Palo Alto Networks.

Prioritizing GTM Orchestration to Drive Revenue Performance Impact with Sara Larsen, CMO and Kaylee Haun, ABM Manager at Wolters Kluwer Health.

A Rebrand Success Story (with Revenue Coattails) with Karen Budell, CMO at Totango.

Aligning Attribution with Modern Buying Journey Realities with Ed Grossman, Chief Data Nerd at NavigateIQ.

Don’t miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!

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