Sales Pipeline Radio – Jessie Johnson

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The show is about 20 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales and marketing professionals.

This week’s show is entitled, “Seven AI Agent Archetypes for B2B GTM” and my guest is Jessie Johnson, Principal Analyst at Forrester.

Tune in as we discuss…

• AI isn’t replacing marketers, it’s reshaping what they do. The fear of being replaced is shifting toward a more useful question: what do I bring to this that AI can’t?
• Not all AI agents are created equal. Forrester’s seven AI agent archetypes give go-to-market teams a practical way to think about which type of AI they need and where it actually belongs in their workflow.
• Trust AI aggressively, but verify religiously. The teams winning with AI aren’t the ones who set it and forget it…they’re the ones who stay deeply in the loop, questioning outputs until the trust is truly earned and the sources are transparent.

Matt interviews the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com.