[Upcoming Webinar] “AI, Agents & The Next Era of Marketing Ops”

Marketing is entering a new phase that is defined less by tools and more by how those tools work together. 

In his latest research, including Martech for 2026 and The New Martech Stack for the AI Age, Scott Brinker explores how AI is reshaping not just what marketers do, but how marketing organizations are structured, how decisions get made, and how we go-to-market efficiently. From the rise of agentic AI, to the shift from rigid “stacks” to more composable and data-driven systems, the fundamentals of marketing operations are being rewritten in real time. 

In this conversation, Matt Heinz (President, Heinz Marketing) sits down with Scott Brinker (Analyst and Advisor, chiefmartec) to unpack what’s signal versus noise in today’s AI and martech landscape, and what leaders should actually do about it. 

“AI, Agents & The Next Era of Marketing Ops”
May 20th at 10am PT / 1pm ET

They’ll explore: 

• Why the “martech stack” is giving way to more flexible, composable systems  
• What agentic AI means for marketing workflows, roles, and outcomes  
• The growing importance of data, context, and orchestration as competitive differentiators  
• Where most organizations are still early, and where leading teams are already pulling ahead  
• How to make practical progress without chasing every new tool or trend  

If you’re trying to balance day-to-day performance with long-term transformation, or simply make sense of the pace of change, this conversation will help ground the hype and clarify where to focus next.