[On-Demand Webinar] Stop Waiting for Clicks: How to Turn Static Content Into a Sales-Ready Engine

Organic clicks are down. AI is rewriting how buyers discover brands. And your best content is sitting idle.

Modern marketers don’t have time to wait. They activate.

In our on-demand webinar, Andy Crestodina, Josh Baez, and Matt Heinz share how today’s smartest marketers are putting their content to work without waiting on clicks, downloads, or slow nurture drips.

They discuss the 3 central moves behind a high-utility content engine:

1. Build for activation. Create content that fuels ABM, outbound, and sales nurture; not just blog traffic.
2. Deliver with precision. Get your best content into the hands of real buyers without waiting for them to find it.
3. Prove the impact. Shift from vanity metrics to signal-based measurement that sales actually cares about.

Plus, they also explore:

• How AI influences discovery, brand recommendation, and search visibility
• Why content needs to move with the buyer
• Real examples of content fueling pipeline across the funnel

AI changed the rules. This is how smart marketers are rewriting their playbooks. Check out the on-demand recording, along with additional resources to help you and your team.