[Webinar] The Anti-Social Buyer: How CMOs Are Leaning into Self-Service
Many buyers don’t want to talk to you—but they still want to buy. More than ever, they now prefer clarity, control and progress on their own terms and timeline.
Cold calls go unanswered. LinkedIn messages go unopened. The question isn’t how to force engagement—it’s how to enable buyers who prefer self-service.
Join us for a CMO Roundtable on April 16th at 10am PT featuring marketing leaders who are leaning into buyer enablement and journey self-service options – all the way up to the largest enterprise deals.
Come ready to hear best practices and cautionary tales, and to ask your questions of your peers on a similar enablement journey.
Speakers:
- Matt Heinz, President, Heinz Marketing
- Betty Mok, SVP Marketing, Consensus