Karla Sanders

Karla is responsible for leading various client engagements. She acts as an essential connection point between the company and the clients, providing a great experience from onboarding to execution. She brings with her 12 years of extensive marketing experience from various industries ranging from Tech, Banking, Fast-Moving Consumer Goods, Non-Profits, and Retail. Her expertise in project management, client services, and most specially, marketing strategy planning and development enables her to effectively lead a team of Marketing Consultants to achieve the business and marketing objectives of their clients. Prior to joining Heinz Marketing, she worked at a leading financial services company as a Product and Marketing Manager. She also worked at multinational companies like The Coca-Cola Company and Nestlé. She graduated with honors with a degree in Communications at the University of the Philippines.

A few of her favorite things: Indoor and outdoor gardening, interior designing, hiking, camping, fishing, and volunteering at her local church and community.

Certifications and Expertise:

• Google Ads Search and Display – Google
• Google Ads Measurement Certification – Google
• AI for Marketers – HubSpot
• Google Analytics (GA4) Certification – Google
• Google Tag Manager – Google
• Salesforce Trailhead Courses: Reports and Dashboards – Salesforce
• Salesforce Datasets and Dashboards in B2B Marketing Analytics –Salesforce
• Salesforce Trailhead Courses: Campaign Basics – Salesforce
• Agile Methodology and Scrum (introduction) – MDI Novare