Payal manages the entirety of the client engagement from the strategy development to the execution of tactics and ensures goals are met with a positive customer experience. With over 11 years of B2B marketing experience, her focus has been marketing strategy development, translating business objectives into integrated marketing campaign plans, campaign execution, and tracking through meaningful KPIs. She has successfully brought cross-functional teams together for GTM planning; is experienced in demand generation, content planning, sales enablement, and conversion rate optimization in all stages of the sales funnel.
Her love for data and analytical skills are matched with her quest to learn the tools she uses and her hands-on approach. She holds an MBA in Marketing and has studied Digital Marketing Analytics from UW. Payal has been in the Greater Seattle area since 2007.
A few of her favorite things: Spending time with her 2 daughters, playing Monopoly Deal, bike riding, cooking, and Bollywood dancing.