Matt Heinz, President Matt Heinz brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty. Matt has held various positions at companies such as Microsoft, Weber Shandwick, Boeing, The Seattle Mariners, Market Leader and Verdiem. In 2007, Matt began Heinz Marketing to help clients focus their business on market and customer opportunities, then execute a plan to scale revenue and customer growth. Matt lives in Kirkland, Washington with his wife, Beth, three children and a menagerie of animals (a dog, cat, and six chickens). You can read more from Matt on his blog, Matt on Marketing, follow him on Twitter, or check out his books (listed below) on Amazon.com.
- Modern Marketing Field Guide
- Successful Social Selling
- Successful Selling
- Are You Selling Pants, Or Selling A Dream?
- Move The Mouse & Make Millions!
Erin Alvarez, Administrative Assistant Erin comes to Heinz Marketing with over 10 years of administrative and marketing coordination experience. She discovered her niche in event coordination and execution having spent years in trade show management. Erin is one of our Eloqua Product Masters and makes sure we are using Eloqua to the best levels at Heinz. Erin also has expertise in web site administration and newsletter writing, creation and management. A “Jill of all Trades,” Erin enjoys working on a variety of projects and being part of the creative process. Erin was born and raised in Orange County, California and has lived on the Eastside for many years but still considers herself a “California Girl”. She volunteers for PCC Cooks classes as a chef assistant, Kirkland Arts Center, and formerly taught yoga for EDVP programs.
Maria Geokezas, Director of Client Services Maria Geokezas specializes in developing and executing customer acquisition, retention and loyalty initiatives. With over 15 years of experience, she has overseen every step of the customer life cycle and managed multi-level and multi-channel marketing campaigns. Her integrative approach and collaborative style delivers quantifiable results in cost per acquisition, customer lifetime value and marketing ROI. Maria has helped Harley-Davidson launch their popular co-branded rewards card, oversaw the REI membership program, and expanded the customer base of local companies like HomeStreet Bank and Washington Mutual. She currently sits on the board of the Millionair Club Charity and is a former Vice President of Programming for the local chapter of the American Marketing Association. Maria lives in Kirkland with her husband and no pets. In her spare time she enjoys traveling, skiing, wine tasting and yoga.
Brian Hansford, Director of Client Services Brian Hansford manages our marketing automation practice and specializes in developing demand generation and marketing automation strategies for our clients. Brian is a 20 year veteran of the technology industry working for organizations such at Open Text, Citrix, Attachmate and Cambridge Technology Partners. Prior to joining Heinz, Brian was the CMO at Zephyr 47 a marketing automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. Brian is an Eloqua Product Master and frequently speaks on and publishes original content on B2B marketing, database health, content marketing and marketing automation. Brian lives in Redmond, WA with his family and enjoys supporting local Boy Scout troops and he is considered one of the most popular home plate umpires for local chapters of Little League. He’s a loyal Colorado Buffalo, almost to a fault, but we put up with him. You can follow Brian on Twitter @RemarkMarketing or Google+ and view his background on LinkedIn.
Bailie Losleben, Marketing Coordinator Bailie has been working in Marketing and Sales for six years and has experience in a wide variety of disciplines including: marketing automation, online advertising, website optimization, nurture marketing and search engine optimization. Bailie is an Eloqua Product Master and Marketo pro. She enjoys campaign optimization and analyzing the data that comes with it. Bailie lives in Issaquah and in her free time she loves hiking, baking and spending quality time at the gym.
Meghan has been working in marketing for over three years, building a wide range of skills in B2B and non-profit communications, sales acceleration strategies, and customer retention tactics. With a background in English and business, she brings strong writing skills and solid business sense to the team. She has successfully managed complex, fast-moving campaigns in email, PPC, and social. Her expertise also includes coordinating website development and SEO optimization strategy, as well as content creation. She also has experience planning and executing direct response mail and mobile campaigns. Meghan lives in Seattle, and enjoys swing dancing, cooking, scotch-drinking, and hiking in her spare time.
Jackie Jordahl, Marketing Coordinator With a background in marketing, public relations and communications from the University of Idaho, Jackie’s professional experience extends from event marketing and nurture marketing programs to public relations campaigns and communication development. She has been involved in marketing various events for both non-profit and commercial organizations. With each event, Jackie’s main area of focus has been developing and implementing a successful communication campaign. Her experience with in-house marketing has outfitted her with the skills needed to understand and convey a specific organizations voice. Jackie recently moved to Seattle from beautiful North Idaho. In her free time she enjoys skiing, playing tennis, traveling, hiking and exploring The Emerald City with her dog, Hudson.
Rebecca Smith, Marketing Intern Rebecca is a Marketing intern who is finishing up her final year at Washington State University pursuing a Marketing and French degree. Rebecca runs social programs for our clients, and conducts detailed market research to understand the customer and competitive positioning. Rebecca also provides reporting and analysis on campaigns and programs. In addition to client-based work, she is finding new ways for Heinz Marketing to increase our website lead generation programs and search engine optimization. In her spare time she enjoys cooking, reading a great book, running outside, and practicing yoga.Google+