Arm Yourself

No matter if you need a fresh perspective on the industry’s biggest challenges or are looking for specific step-by-step guidance on the best ways to execute your strategy, we invite you peruse our B2B Marketing and Sales resources. Arm yourself with what it takes to drive real business results.

Events

18

April

Modern Marketer’s Workshop: ABM: From Strategy to Action and Results

ABM: From Strategy to Action and Results Tuesday 18 April 2017, 11:00 AM – Thursday 20 April 2017, 12:30 PM According to Sirius Decisions, more than 90 percent of B2B marketers acknowledge that account-based marketing is important. But what does that really mean? And how are organizations putting ABM into practice successfully? How would you … Continued

on

demand

Running List of Events

This Month’s Upcoming Events * = Matt Speaking – Times are PST 02/16 – Sales Pipeline Radio – Lauren Vaccarello, 11:30am * 02/16 – Highspot Webinar – Preview 2017 State of Sales Enablement, 10:00am * 02/20-22 –  B2B/C2C Scottsdale * 02/22 – Free Virtual Event – CMI’s ContecTECH –  Fueling Content Marketing with Technology, 7-2 * 02/22 – Elixiter Webinar – … Continued

on

demand

2017 Content Summit

Content Summit is a 5-day virtual conference, dedicated to sharing the most effective B2B content marketing strategies & tactics. Each day will be made up of engaging video presentations, delivered via email, from B2B marketing executives & thought leaders. Learn from B2B marketing executives & thought leaders who will help you take your content to the next level. REGISTER FOR THIS FREE … Continued

Books

Full Funnel Marketing

Full Funnel Marketing

This book is your guide to transforming your role, your team and your business with the Full Funnel Marketing approach.

Sales for Startups

Sales for Startups

To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling.

Successful Social Sellling

Successful Social Sellling

One of the greatest opportunities with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.

Modern Marketer’s Field Guide

Modern Marketer’s Field Guide

Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape.

Successful Selling

Successful Selling

Many of the best sales strategy books out there are far too long. This book is designed to get you ideas fast so you can think about your sales strategy in a fresh way.

Marketing Technology Guides

4 Keys to Successful B2B Webinars

4 Keys to Successful B2B Webinars

Heinz Marketing and RingLead share the 4 key elements to successful B2B webinars. Infographic is based on content in the Heinz Marketing Guide to Successful B2B Webinars.

The Marketing Automation Effectiveness Survey

The Marketing Automation Effectiveness Survey

Heinz Marketing and OnTarget Research conducted a survey of B2B marketers on their utilization of marketing automation technologies.

10 Ways to Improve Email Response Rates

10 Ways to Improve Email Response Rates

Heinz Marketing and RingLead share 10 ways to improve email response rates in this easy to read and follow infographic.

The 2016 Marketing Technology Landscape Directory

The 2016 Marketing Technology Landscape Directory

Access the comprehensive directory of over 3,000 companies from Scott Brinker’s 2016 Marketing Technology Landscape. Details include categories, sub-categories, URL’s, social handles and more.

Marketing Automation Best Practices Guide

Marketing Automation Best Practices Guide

Get the top strategic and tactical best practices for introducing, launching and executing a lead nurturing or marketing automation effort for your organization.

Sales and Marketing Guides

Secrets to Successful Content Marketing

Secrets to Successful Content Marketing

This guide was designed to help you conceive, create and leverage content for your business, brand or organization.

Developing an Account-Based Marketing Program

Developing an Account-Based Marketing Program

A workbook for developing a comprehensive ABM
marketing program.

Sales Enablement Best Practice Guide

Sales Enablement Best Practice Guide

This best practice guide is full of strategic and tactical advice to help your organization increase collaboration, efficiency and results from sales & marketing working more tightly together.

Secrets to Successful Inside Sales Management

Secrets to Successful Inside Sales Management

This best practices guide will walk you through a variety of best practices to both tactically and strategically increase the success your inside sales organization.

Social Selling Best Practices

Social Selling Best Practices

One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.

Secrets to Successful Cold Calling

Secrets to Successful Cold Calling

Calling new prospects still works, but the way you approach it has to be right. This guide will show you crucial strategies and insights.

Secrets to Productivity, Work/Life Balance & Success

Secrets to Productivity, Work/Life Balance & Success

Find specific things you can start doing right away to take back more time and increase your work/life balance.

Guide to Product Launch Programs for the Saas Business

Guide to Product Launch Programs for the Saas Business

One of the most important moments in a company, big or small, is the moment it launches a product. This guide will give you a step-by-step process to success from start to finish.

Secrets to Successful B2B Sales & Marketing Metrics

Secrets to Successful B2B Sales & Marketing Metrics

This collection of short essays and best practices span across the entire sales & marketing pipeline, offering measurable perspectives on attaining better metrics.

Secrets to Successful B2B Webinars

Secrets to Successful B2B Webinars

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution so marketers can fill the sales team’s pipeline.