In this Modern Marketer’s Workshop, you’ll learn strategies and best practices to develop, build, implement, and scale a sales development program, including how to: Conduct a reliable, meaningful audit on your current sales strategy and processes Map your campaigns and content strategies to your buyer’s journey and funnel positions Align and prioritize sales and marketing … Continued
After this workshop, you’ll be equipped with the tools to: Design, set-up, and implement a Marketing Performance Management program in your organization Generate reports with meaningful activity and revenue data to more confidently direct your next steps Measure and justify program improvements based on activity and revenue results
Chelsi Nakano If you’re in sales or marketing, then you’re intimately familiar with the sales funnel. It’s the set of guardrails designed to help you guide prospects into becoming buyers with highly organized content and strategies. Unfortunately, funnels don’t always lead to the amount of success desired, leaving marketers scratching their heads in bewilderment (or … Continued
On-Demand: Content That Converts: Drive ROI and Revenue Through 2017
Download the complete workshop video and workbook to follow along at your convenience. Content, no matter how much of it you have, is meaningless without a strategy to back it up. But strategies can be vague, and in content marketing, hitting your targets relies on precision.
On-Demand: Sales Development: The Essential Building Blocks of Revenue Growth
Building a sales development competency is critical to lasting sales growth, but what does that entail? Positioning your sales team for success requires more than just meetings and pep-talks – it requires strategy and is an entire team effort.
Sales for Startups
To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling.
Successful Social Sellling
One of the greatest opportunities with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.
Modern Marketer’s Field Guide
Everything you need to raise awareness, drive response and close more business in today’s ever-changing customer landscape.
Marketing Technology Guides
Sales and Marketing Guides
Secrets to Successful Content Marketing
This guide was designed to help you conceive, create and leverage content for your business, brand or organization.
Developing an Account-Based Marketing Program
A workbook for developing a comprehensive ABM
Sales Enablement Best Practice Guide
This best practice guide is full of strategic and tactical advice to help your organization increase collaboration, efficiency and results from sales & marketing working more tightly together.
Secrets to Successful Inside Sales Management
This best practices guide will walk you through a variety of best practices to both tactically and strategically increase the success your inside sales organization.
Social Selling Best Practices
One of the greatest opportunities for B2B organizations with the social Web is to find, engage and convert prospective customers well before they’re actively ready to buy.
Secrets to Successful Cold Calling
Calling new prospects still works, but the way you approach it has to be right. This guide will show you crucial strategies and insights.
Secrets to Productivity, Work/Life Balance & Success
Find specific things you can start doing right away to take back more time and increase your work/life balance.
Guide to Product Launch Programs for the Saas Business
One of the most important moments in a company, big or small, is the moment it launches a product. This guide will give you a step-by-step process to success from start to finish.
Secrets to Successful B2B Sales & Marketing Metrics
This collection of short essays and best practices span across the entire sales & marketing pipeline, offering measurable perspectives on attaining better metrics.
Secrets to Successful B2B Webinars
This best practice guide covers a variety of elements surrounding successful webinar strategy and execution so marketers can fill the sales team’s pipeline.