Resources & Technology Assessment

Aligning business objectives and optimizing technology investment.

Enhance operational efficiency. Streamline your people, processes, and tools.

Is your team hindered by poor tool implementation? Are you wasting resources or not seeing the bottom-line impact you hoped for? Redundant or missing tools in your tech stack can lead to data inconsistencies, fragmented workflows, and increased maintenance efforts. Heinz Marketing can help you remain efficient and cost-effective by building scalable, repeatable processes.

We do this by:

  • Conducting a full tech stack audit to ensure alignment with business objectives
  • Identifying which tools truly impact your ability to drive revenue
  • Assessing current data acquisition capabilities and developing a data workflow that prioritizes customer needs

Create a foundation for scalability. Discover resources and data requirements.

Organizations need the right resources and technology to power their programs and make informed decisions for the future. Understanding how your resources and technology support your business objectives is essential to building predictable, scalable pipeline growth. Heinz Marketing can help you identify resource and data requirements needed to achieve your goals.

We do this by:

  • Identifying gaps in your ability to scale your go-to-market efforts
  • Building a roadmap to bridge those gaps so you are prepared for growth


“I hired Heinz Marketing for their expertise in lead management, lead scoring, and lead nurturing in order to be sure we took our marketing automation efforts to the highest level. I really appreciated the highly professional and service-focused approach to our project. Thank you Heinz Marketing for getting us in A+ shape!”

Carmen Arnevik
Former Sr. Marketing Director
Dreambox Learning, Inc.

Resources & Technology Strategies

Assessing Your Marketing Technology Stack

Discover how you can start assessing which tools you have and which tools you need to support your business objectives.

Read the blog post

Resources & technology are only part of the path toward more revenue and company growth.

Learn more about the services that establish a predictable pipeline you can depend on.

Well-executed campaigns and programs

That’s what you get when you implement the Predictable Pipeline Method. Leave with stronger buyer-centric marketing campaigns, sales initiatives, and account-based marketing programs that connect with buyers and create an everflowing sales pipeline.


Icon Large White Bullhorn

About Us

Impacting your revenue, company, career, and life with poise, drive, and confidence.

At Heinz Marketing, the focus we bring to B2B demand generation, is the same focus we bring to the impact our work has on the careers, communities, and lives we serve. While a bustling sales pipeline is the goal, we understand that happy humans are just as important.

Learn More About Us

Protect Your Budget, Optimize Valuable Resources

Get a full funnel approach to your revenue goals with thorough resource and technology assessments.

Talk To A Pipeline Expert