To emerge from the early stages of building a new business, start-ups need to stay focused on two things: building and selling. The first is by far the most important. You can’t sell what you don’t ship, and if it’s not built specifically with the customer’s needs in mind, it’ll be next to impossible to sell even with a great sales system.
In Sales for Startups, you’ll learn about common sales mistakes made by startups, tips for cold calling, best practices for how to shorten your sales cycle and more.
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