B2B FastTracks: Social Marketing Redefined Blog Series
Sharing presentations through online tools to your audience is a key tactic in your online marketing strategy – if it’s not, it should be. It is hard to replicate a live presentation and transform it into a valuable online experience, but that’s what 9Slides does.
“The intention is to share a presentation – it is much more than a slide deck – there is a story when it is live, but all that goes missing when you just share slides online” explains Ruchit Garg, Founder and CEO of 9Slides. “9Slides helps professionals share their story in a much more effective way, allowing professionals to easily add their audio or video to their presentation”. 9Slides is transforming the way we share and use presentations online with their delivery platform which allows you to deliver effective, interactive presentations on the device you like to use most.
The idea was born
When asked “How did you come to think of the idea?” Ruchit recalls “While posting presentations online I realized that there is no easy way to create the experience of being there in the presentation room online. I was posting videos on video sites and slides on other websites and trying to make them work together, which was a much poorer experience”.
Being a tech entrepreneur, Ruchit decided to tackle this problem, which almost a billion presentation users face today. He was posting more and more information online and wanted to better capture the experience of attending a live presentation. Adding more value to the online audience and more ways to share information was the main motivator that inspired him to start 9Slides.
Create a new experience for your online audience
It has been a strategy for some time now to share all content online, and to share it in multiple ways. 9Slides offers a unique and more effective way to share your live presentations. Instead of just posting the slide deck and losing much of the experience, 9Slides allows you to create a front row seat and authentic experience for everyone.
9Slides has software to help you easily align your audio with the correct slide along with several other features that enhance the experience for all. Ruchit shares some of his expertise with his five best practices for presenting;
- Enhance your title: this is your short time to convince people to watch your video.
- Integrate keywords into your presentation: 9Slides includes a transcript with your presentation. Use this to add keywords to increase the SEO of your presentation.
- Take advantage of the keywords and description section: Complete those sections of your 9Slides presentation while uploading and formatting your presentation. Again, don’t forget to include keywords to increase SEO.
- Add a back link to your website: Always include a URL to your website when publishing a 9Slides presentation; this will help increase your SEO ranking.
- Publish and post: Share the presentation across your most effective social channels.
Think outside the box
9Slides isn’t just for formal presentations-use this platform to make mundane and boring conversations come to life! Ruchit goes into detail about the several creative ways current customers of 9Slides use it.
- Team meetings
- Interactive demos, user manuals
- Employee onboarding
- Teacher’s lessons plans
- Student assignments (elementary to grad school)
Along with a rich and powerful experience you can provide to your audience, 9Slides provides in depth analytics. You can drill down to important metrics to truly evaluate your presentation sharing and success. Some metrics include: number of views, duration of view, referral source, and where it is being shared. 9Slides is also compatible across multiple devices, laptops, tablets, iPads, smart phones, etc.
With all the work it takes to capture your audience’s attention and convince them to click a link don’t lose their attention. Bring your slide deck to life and provide real value to your online audience when you post it. To learn more visit 9Slides.
Want to hear industry leaders and innovators, such as LinkedIn, and Socedo present on best practices, new techniques, and tools of social marketing? Request an invitation today!