In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
In the meantime, here’s some of what we’re reading:
Email Deliverability: 8 tactics help you overcome rising B2B challenges
Email as a marketing and communication channel isn’t going anywhere, anytime soon, but that doesn’t mean it’s not getting harder to execute effectively. This great piece by MarketingSherpa has several, tactical recommendations for getting your emails through to prospects and customers.
The secret to overcoming sales objections? Don’t!
Simple but smart advice. Understand the concern or roadblock behind the challenge, and you’ll be more able to stand behind your value, or even sometimes walk away. Good stuff from Keith Rosen.
What marketers can learn from Marissa Mayer’s business practices
Nice summary from Lauren Harper at Oracle Eloqua from Mayer’s fireside chat with Marc Benioff at Dreamforce this past week.
6 key elements of an effective content marketing strategy
Fundamentals, yes, but ignored or forgotten by most of the content we see out there. Great piece here from Kevin Cain on the Content Marketing Institute blog.
How to handle the “call me back after the holidays” sales stall
If there was ever a false pushback (both from prospects as well as marketers who think their prospects actually take the last 45 days of the year off), this is it. Good, tactical advice for sales professionals here by Michael Pedone.
The most coveted digital marketing skills for 2014 (infographic)
Brian spotted this and it’s well done by Online Marketing Institute.
8 ways to react to failure
It’s an inevitable part of business and life, and it stops cold many people who can’t get past initial problems to achieve success. This is a great piece by Bill Rosenthal on how to respond and move forward.
3 rules for converting more online leads into sales
There’s one thing these rules have in common: speed. We wrote about this earlier this month, and it bears repeating. Good stuff from Michael Boyette on the MarketingProfs blog.
8 signs you’re about to hire the wrong person
Amazing how many clear warning signs employers and hiring managers ignore in their rush to fill seats. This is a good checklist from OpenForum of red flags that will only cost you more in hard and soft costs later.
Commentary: A lean startup approach to making booze
I’m super impressed with Nathan Kaiser and what he’s building successfully with 2Bar Spirits. He’s taking an agile & lean approach to a traditionally capital-intensive business. Well worth the read (even if you don’t make booze for a living).